9 days old

VP - Ad Sales Research & Strategy

Discovery Communications
New York, NY 10001
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  • Job Code
    112801641
Discovery Communications


VP - Ad Sales Research & Strategy

US-NY-New York City

Job ID: 23916
Type: Company Employee Full-Time
# of Openings: 1
Category: Advertising Sales
US-NY-New York City

Overview

Discovery, Inc is presently searching for a Vice President, Ad Sales Research & Strategy to join our sales research team responsible to support the monetization efforts across Discovery, Inc’s leading passion brands – Food Network, TLC, OWN and Cooking Channel. This person will lead a team of researchers in the production of compelling research analysis and consumer insights across our television networks, TVE Go Platforms, Site & Social and Direct to Consumer Products. Partner with the SVP of Ad Sales Research & Strategy and help lead the research organization as it traverses the ongoing disruption in the media industry.



Responsibilities

1. Act as a strategic advisor to ad sales executive management team, effectively voicing fact-based insights and recommendations on positioning our brands in the marketplace to meet revenue goals and strategic priorities.
2. Work with partners across Ad Sales, Networks and Programming teams to develop and execute clear, actionable research strategy to support The Food Network, TLC, OWN and Cooking Channel brands.
3. Develop, synthesize and create complex qualitative and quantitative research and translate them into persuasive stories to drive sales and marketing efforts.
4. Manage research suppliers that serve the informational needs of the lines of business.
5. Use primary and secondary research systems to produce relevant sales and network reports, analyses and presentations.
6. Present in executive meetings, as needed, and in support of Research executive leadership team.
7. Assure that research reports are consistent, accurate, and timely to key stakeholders.
8. Update and maintain monthly and quarterly reports and all relevant research archives.
9. Collaborate with ad sales research colleagues to exchange relevant information, and insights.
10. Manage and lead a team; provide ongoing feedback and development opportunities to engage and retain workforce while maximizing performance.
11. Participate in special projects and assignments.



Qualifications

* 12-15+ years of relevant business experience at a media company, ad agency, market research firm or equivalent.
* Thorough knowledge of Nielsen data and systems; Lake5 & MRI. Simmons, comScore, Google Analytics, Nielsen Social, Adobe Analytics, Tubular, Kantar. a plus
* Demonstrated ability to synthesize information and research data to "tell a story" with action-oriented implications.
* Proven expertise in a variety of qualitative and quantitative fields, concepts, practices, and procedures. Able to demonstrate extensive knowledge managing primary qualitative and quantitative research projects.
* Analytical thinker with strong detail orientation and business acumen eager to partner with colleagues on diverse projects to move the business forward.
* Excellent leadership and organizational skills
* Experience managing and training direct reports in media research
* Ability to work independently to fulfill requests from within and outside research department.
* Bachelor’s degree in a related field
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook).

* Must have the legal right to work in the United States

New York City, New York, NYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI112801641

<b>Discovery Communications</b><br/><br/><br/><b>VP - Ad Sales Research & Strategy</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 23916<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Advertising Sales<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">Discovery, Inc is presently searching for a Vice President, Ad Sales Research & Strategy to join our sales research team responsible to support the monetization efforts across Discovery, Incs leading passion brands Food Network, TLC, OWN and Cooking Channel. This person will lead a team of researchers in the production of compelling research analysis and consumer insights across our television networks, TVE Go Platforms, Site & Social and Direct to Consumer Products. Partner with the SVP of Ad Sales Research & Strategy and help lead the research organization as it traverses the ongoing disruption in the media industry.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Act as a strategic advisor to ad sales executive management team, effectively voicing fact-based insights and recommendations on positioning our brands in the marketplace to meet revenue goals and strategic priorities.<br />2. Work with partners across Ad Sales, Networks and Programming teams to develop and execute clear, actionable research strategy to support The Food Network, TLC, OWN and Cooking Channel brands.<br />3. Develop, synthesize and create complex qualitative and quantitative research and translate them into persuasive stories to drive sales and marketing efforts. <br />4. Manage research suppliers that serve the informational needs of the lines of business.<br />5. Use primary and secondary research systems to produce relevant sales and network reports, analyses and presentations.<br />6. Present in executive meetings, as needed, and in support of Research executive leadership team.<br />7. Assure that research reports are consistent, accurate, and timely to key stakeholders.<br />8. Update and maintain monthly and quarterly reports and all relevant research archives.<br />9. Collaborate with ad sales research colleagues to exchange relevant information, and insights.<br />10. Manage and lead a team; provide ongoing feedback and development opportunities to engage and retain workforce while maximizing performance. <br />11. Participate in special projects and assignments.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 12-15+ years of relevant business experience at a media company, ad agency, market research firm or equivalent.<br />* Thorough knowledge of Nielsen data and systems; Lake5 & MRI. Simmons, comScore, Google Analytics, Nielsen Social, Adobe Analytics, Tubular, Kantar. a plus<br />* Demonstrated ability to synthesize information and research data to "tell a story" with action-oriented implications.<br />* Proven expertise in a variety of qualitative and quantitative fields, concepts, practices, and procedures. Able to demonstrate extensive knowledge managing primary qualitative and quantitative research projects.<br />* Analytical thinker with strong detail orientation and business acumen eager to partner with colleagues on diverse projects to move the business forward.<br />* Excellent leadership and organizational skills<br />* Experience managing and training direct reports in media research<br />* Ability to work independently to fulfill requests from within and outside research department.<br />* Bachelors degree in a related field <br />* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook).</p><p style="margin: 0px;">* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/b7pVnqs8oB5yTxEkIwLGz"> <p>PI112801641</p>
Posted: 2019-08-14 Expires: 2019-09-15

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VP - Ad Sales Research & Strategy

Discovery Communications
New York, NY 10001

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