24 days old

Senior Analyst, Brand / Marketing

Discovery Inc
New York, NY 10001
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  • Job Code
    159828705
Discovery Inc

Location: New York, New York, United States,
Req ID: 31069

Overview

Work with the Global Digital Consumer Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is a passionate advocate for the consumer we are their voice.

Responsibilities

  • Support the process of planning and executing qualitative and quantitative research studies. Candidates should have some experience with writing questionnaires.
  • Some experience analyzing raw data and crafting reports from scratch as well as communicating and sharing those results with various stakeholders and partners.
  • Work with the Brand and Marketing Insights team and internal clients to understand needs and challenges to frame research objectives and plans
  • Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
  • Help synthesize primary and secondary data from multiple sources (e.g. CivicScience, MRI, SNL Kagan,) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
  • Stay abreast of television, OTT, and research industry news, trends, and methodologies

Qualifications

  • 3-4+ years of entertainment research experience, preferably at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
  • Familiarity/Experience with brand tracking, brand positioning, ad tracking , creative ad testing reports, retention research, campaign effectiveness/measurement and all brand health KPIs; awareness, NPS, brand love.
  • Knowledge and capability with a variety of market research methodologies and their applications
  • Familiarity working with large quantitative and qualitative datasets
  • Passionate about research, television, marketing, emerging media, and technology
  • Strong PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo/Alpha HQ
  • Experience with SPSS or other analytical tools such as R/SAS/SQL a plus
  • Experience with secondary/syndicated research tools (MRI, SNL Kagan, CivicScience)
  • Results-oriented with the ability to work within strict time constraints while balancing multiple projects
  • Excellent verbal and written communication skills with the ability to interact at all levels of the organization
  • Must be analytical and collaborative with the knack to pivot in a constantly evolving environment
  • Ability to prioritize multiple projects at once
  • Strong attention to detail
  • College degree
  • Must have the legal right to work in the United States







PI159828705

Posted: 2022-01-04 Expires: 2022-02-05

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Senior Analyst, Brand / Marketing

Discovery Inc
New York, NY 10001

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