7 days old

Senior Insights Analyst

Discovery Inc
London, England W4 5YB
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  • Job Code
    154787828
Discovery Inc

Location: London, United Kingdom,
Req ID: 30699

Overview

The role of the Insights team is to convert consumer and market information into the concise insights and strategic recommendations that provide Discovery Networks UK (DNUK) with competitive advantage.

The Senior Insights Analyst will play a key role in the team, working with the Insights Manager and other team members to support multiple departments across the business including Planning, Marketing, Commissioning and Brand Partnerships. The role will actively help with producing high quality, actionable insights that provide the business with a complete understanding of our audiences across all platforms and an in-depth understanding of the wider UK market.

Responsibilities

  • This role will act as the main support for the Insights Manager and will require supporting on ad-hoc requests and larger insights projects
  • Provide detailed reporting on the performance of DNUKs linear portfolio of Entertainment, Factual & Sport channels as well as our direct-to-consumer services
  • Have ownership of key regular reports - ensuring reporting is accurate and delivered promptly while also maintaining the reports and making improvements where necessary
  • Build strong internal client relationships with appropriate teams and communicate key insights through ad-hoc requests and regular meetings
  • Take the lead on ad-hoc research requests with best-in-class insights and recommendations that help inform the business
  • Provide the Planning & Marketing teams with clear, actionable information to help optimise and grow our linear portfolio and direct-to-consumer services
  • Be a key contact for the commercial teams and help develop compelling sales arguments for our brands making use of all available research tools
  • Provide day-to-day training, support and guidance to Insights Analyst
  • Help measure audience consumption across platforms to develop a holistic picture of viewing across our products and brands
  • Fully exploit available audience data and combine with other research insights to reveal more about our viewers and their content choices and behaviour

Qualifications

  • Strong experience working in the media industry within a research department either a media owner or media agency
  • Passion for media research and desire to help develop DNUKs business
  • Experience with industry analysis tools such as Advantedge/TechEdge, Adobe Analytics and TGI
  • Strong grasp of media metrics across TV and digital platforms
  • Good knowledge of Microsoft (e.g. Excel, PowerPoint) and Google (e.g. Sheets, Slides) software packages
  • A solid understanding of the UK TV market and challenges it faces
  • A self-starter who takes initiative and is action oriented - able to plan, prioritise and complete work accurately in a set time frame
  • Strong analytical skills and good attention to detail
  • Ability to work effectively as part of a team
  • Strong communications skills able to produce clear, concise and relevant insights
  • Comfortable working in a fast-paced, dynamic organisation
  • Knowledge and experience of working on sport content is desired but not essential







PI154787828

Posted: 2021-11-22 Expires: 2021-12-24

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Senior Insights Analyst

Discovery Inc
London, England W4 5YB

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