1+ months

Senior Director, Lifecycle Management Strategy

ACADIA Pharmaceuticals
San Diego, CA 92101
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  • Job Code
    114674068
ACADIA Pharmaceuticals

ACADIA Pharmaceuticals is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity

Key contributor to current and future business growth by strategically interfacing with Business Development, Research & Development, Marketing, Medical Affairs, and Market Access and leading indication pre-launch strategies and investments.

Primary Responsibilities:

  • Collaboratively develops the commercial strategy for new indications and pimavanserin Lifecycle Management.
  • Builds and maintains Key Opinion Leaders (KOL) relationships in areas relevant to future indications.
  • Assesses and develops global go to market strategies, with priority emphasis on the US market.
  • Generates new commercial growth platforms including market segments, internal capabilities and competitive positioning.
  • Builds insights driven strategies for new indications that are consistent with brand positioning and the heritage of Nuplazid.
  • Translates insights into actions in order to deliver results on complex, multifaceted commercial marketing projects.
  • Develops marketing strategy and develop new opportunities based on customer needs and working with other functional areas.
  • Interacts effectively with Business Development, Marketing, Clinical Affairs, Medical Affairs, Market Research, and Managed Care organizations in strategic long-term planning.
  • Works closely with senior leadership, functional departments and external partners as applicable in the marketing of new indications in order to effectively execute key commercial activities.
  • Develops an integrated business plan and strategic plan for new indication branding, strategy and messaging providing a strategic launch package to the in line launch team.
  • Develops brand strategies and tactics, oversees profitability attainment.
  • Utilizes market research to properly plan product activities.
  • Coordinates strategy around promotional effort needed at launch with sales management.
  • Partners with Sales Training on product training requirements and execution to the field for any sales force driven disease state initiatives.
  • Supports major contractual programs and budget maintenance to support financial objectives.
  • Continually assesses competitive landscape and responds accordingly.
  • Works within regulatory and Compliance guidelines to achieve goals.
  • Working closely with Marketing Leadership, and Finance to ensure appropriate resources and organizational alignment are available to capitalize on short-term and long-term business opportunities.
  • May perform other duties as assigned.

Education/Experience/Skills:

Bachelors degree in marketing, health care, business administration or related; or an equivalent combination of relevant education and experience may be considered. MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred. A minimum of 12 years of progressively responsible experience within the pharmaceutical or biotech industry. A minimum of 8 years in a strategic leadership marketing role. Position requires a minimum of 3 years experience working with key internal stakeholders to develop new indications and preparing market for launch. Strong contacts within the neurology and/or psychiatry KOL community is highly desirable.

Must possess:

  • Ability to lead, shape and deliver new business initiatives.
  • Experience with in line marketing for CNS/psychiatry products preferred.
  • Direct experience leading a launch and accountability as the brand leader is highly preferred.
  • Relevant pharma sales, training or market research experience preferred.
  • Ability to challenge the status quo and drive organizational action.
  • Ability to build brand strategy where none currently exists.
  • Strong interpersonal, partnering and cross-functional collaboration skills.
  • Strong science acumen with an ability to understand the science behind our products and molecules under assessment, including neurobiology.
  • Ability to connect strategy and put into action.
  • Recent blockbuster brand experience, launch experience or major launch/new indication launch experience with a demonstrated ability to shape new markets.
  • Strong Biopharmaceutical strategic brand management experience and demonstrated multi-channel tactical expertise including trade/channel distribution experience specific to long term care.
  • Ability to work successfully in a dynamic, fast paced, team-oriented environment with learning agility and style flexibility.
  • Ability to work with leadership and other cross functional peers and colleagues.
  • Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
  • Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.
  • Ability to travel up to 50% of time.


PI114674068

<b>ACADIA Pharmaceuticals</b><br/><br/>ACADIA Pharmaceuticals is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity</em><br/><br/><p>Key contributor to current and future business growth by strategically interfacing with Business Development, Research & Development, Marketing, Medical Affairs, and Market Access and leading indication pre-launch strategies and investments. </p> <p><u><strong>Primary Responsibilities:</strong></u></p> <ul> <li>Collaboratively develops the commercial strategy for new indications and pimavanserin Lifecycle Management.</li> <li>Builds and maintains Key Opinion Leaders (KOL) relationships in areas relevant to future indications.</li> <li>Assesses and develops global go to market strategies, with priority emphasis on the US market.</li> <li>Generates new commercial growth platforms including market segments, internal capabilities and competitive positioning.</li> <li>Builds insights driven strategies for new indications that are consistent with brand positioning and the heritage of Nuplazid.</li> <li>Translates insights into actions in order to deliver results on complex, multifaceted commercial marketing projects.</li> <li>Develops marketing strategy and develop new opportunities based on customer needs and working with other functional areas.</li> <li>Interacts effectively with Business Development, Marketing, Clinical Affairs, Medical Affairs, Market Research, and Managed Care organizations in strategic long-term planning.</li> <li>Works closely with senior leadership, functional departments and external partners as applicable in the marketing of new indications in order to effectively execute key commercial activities.</li> <li>Develops an integrated business plan and strategic plan for new indication branding, strategy and messaging providing a strategic launch package to the in line launch team.</li> <li>Develops brand strategies and tactics, oversees profitability attainment.</li> <li>Utilizes market research to properly plan product activities.</li> <li>Coordinates strategy around promotional effort needed at launch with sales management. </li> <li>Partners with Sales Training on product training requirements and execution to the field for any sales force driven disease state initiatives. </li> <li>Supports major contractual programs and budget maintenance to support financial objectives. </li> <li>Continually assesses competitive landscape and responds accordingly.</li> <li>Works within regulatory and Compliance guidelines to achieve goals. </li> <li>Working closely with Marketing Leadership, and Finance to ensure appropriate resources and organizational alignment are available to capitalize on short-term and long-term business opportunities.</li> <li>May perform other duties as assigned.</li> </ul> <p><u><strong>Education/Experience/Skills:</strong></u></p> <p>Bachelors degree in marketing, health care, business administration or related; or an equivalent combination of relevant education and experience may be considered. MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred. A minimum of 12 years of progressively responsible experience within the pharmaceutical or biotech industry. A minimum of 8 years in a strategic leadership marketing role. Position requires a minimum of 3 years experience working with key internal stakeholders to develop new indications and preparing market for launch. Strong contacts within the neurology and/or psychiatry KOL community is highly desirable.</p> <p>Must possess:</p> <ul> <li>Ability to lead, shape and deliver new business initiatives.</li> <li>Experience with in line marketing for CNS/psychiatry products preferred.</li> <li>Direct experience leading a launch and accountability as the brand leader is highly preferred.</li> <li>Relevant pharma sales, training or market research experience preferred.</li> <li>Ability to challenge the status quo and drive organizational action.</li> <li>Ability to build brand strategy where none currently exists.</li> <li>Strong interpersonal, partnering and cross-functional collaboration skills.</li> <li>Strong science acumen with an ability to understand the science behind our products and molecules under assessment, including neurobiology.</li> <li>Ability to connect strategy and put into action.</li> <li>Recent blockbuster brand experience, launch experience or major launch/new indication launch experience with a demonstrated ability to shape new markets.</li> <li>Strong Biopharmaceutical strategic brand management experience and demonstrated multi-channel tactical expertise including trade/channel distribution experience specific to long term care.</li> <li>Ability to work successfully in a dynamic, fast paced, team-oriented environment with learning agility and style flexibility.</li> <li>Ability to work with leadership and other cross functional peers and colleagues.</li> <li>Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.</li> <li>Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.</li> <li>Ability to travel up to 50% of time.</li> </ul> <p><em><span style="font-weight: 400;"><br/></span></em></p> <img src="https://analytics.click2apply.net/v/JB5gKNUprmAwIPJVfXd5P"> <p>PI114674068</p>
Posted: 2019-10-18 Expires: 2019-11-19

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Senior Director, Lifecycle Management Strategy

ACADIA Pharmaceuticals
San Diego, CA 92101

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