23 days old

Senior Digital Advertising Manager

National Kidney Foundation
New York, NY 10001
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  • Job Code
    191702492

National Kidney Foundation

GENERAL SUMMARY

The Senior Manager of Digital Advertising will be responsible for execution of digital ad campaigns optimized for conversions, including social, search, and display. Using creative and critical thinking, plus digital advertising expertise, this position will advance the strategy and make tactical decisions to create high-performing, multi-channel ad campaigns.

PRINCIPAL DUTIES AND RESPONSIBILITIES

  • Assists in planning and execution of the National Kidney Foundations digital advertising campaigns in support of donor acquisition, funded sponsorships, public awareness campaigns, patient and professional programs, fundraising events, and more.
  • Informs the design and content of all advertising campaigns to ensure they meet the needs of the target audience and reflect the communities we serve, i.e., people of color. Develops a deep understanding of the various NKF constituent segments.
  • Continually optimizes performance and maximizes return on ad spend (ROAS) goals in accordance with ad spend.
  • Identifies internal process improvements to increase efficiency and scalability.
  • Produces and communicates high-quality insights reports, and automated key performance indicator (KPI) dashboards.
  • Identifies critical conversion points, drop off points, and optimizes user funnels.
  • Works with engineering team to ensure that data collection, tracking and conversion tools are in place.
  • Collaborates with Senior Director, Growth Marketing, and the digital marketing team to inform digital marketing strategies, user journeys, audiences, personas using ad data analysis.
  • Collaborates with other NKF departments to determine and execute on advertising goals.
  • Identifies trends and opportunities to grow our advertising capabilities to increase NKF reach.
  • Makes high-level decisions regarding changes within the NKF ad accounts.
  • Trains additional staff, including NKF field office staff, to optimize ad buys.
  • Performs additional duties, as required.

MINIMUM QUALIFICATIONS

  • Bachelors degree in Communications, Marketing, or related field.
  • 3-5 years of experience managing digital advertising campaigns full time, with proven success.
  • Experience managing complex, multi-channel accounts is necessary.
  • Experience simultaneously managing multiple budgets of at least $100k/month is a plus.
  • Experience setting up and optimizing Google Ads (Search, Display, Video), Facebook Ads, TikTok Ads, Reddit Ads, and Snapchat Ads, with the ability to train staff in their use.
  • Expert-level understanding of testing principles and a disciplined approach to testing.
  • Ability to work independently, exceptional verbal and written communication, interpersonal, team building skills.
  • Experience developing attribution systems using Google Analytics and Google Data Studio is highly desired.
  • Experience working in a health agency preferred.
  • Excellent analytical and organizational skills.
  • Personal qualities of integrity, credibility, and a commitment to and passion for NKFs mission.


EQUAL EMPLOYMENT OPPORTUNITY

At the National Kidney Foundation diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to kidney health and kidney disease prevention. It is the policy of NKF to provide equality of employment opportunity regardless of race, creed, color, qualified handicap or disability, national origin, religion, marital status, sexual orientation, age, gender, political affiliation or veteran status, or any other factor or reason prohibited by relevant local, state, and federal fair employment laws.






PI191702492

Posted: 2022-09-14 Expires: 2022-10-16

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Senior Digital Advertising Manager

National Kidney Foundation
New York, NY 10001

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