25 days old

Sales Research & Insights Manager

Discovery Inc
New York, NY 10001
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  • Job Code
    146118305
Discovery Inc

Location: New York, New York, United States,
Req ID: 12364

Overview

Provide strategic advice to Discovery, Inc.s US Hispanic Ad Sales team, deploying and analyzing industry, audience, and consumer research to help guide the overall business strategy and drive sales.

Responsibilities

  • Plan and execute custom research projects to meet needs of the advertising sales team, and their client partners.
  • Identify and subscribe to syndicated research that will provide useful insights on the US Hispanic consumer and the Hispanic media industry. Analyze and communicate results, identifying key implications and action steps for the team.
  • Oversee all sales-oriented research activity and assist sales groups with relevant and useful data to help sell our linear and digital products to advertisers.
  • Assist sales groups in client pitches or meetings if necessary.
  • Lead programming research, using custom research, Nielsen ratings, and other audience measurements available.
  • Maintain constant communication with all internal Discovery, Inc. research groups in order to share best practices and to identify programming/consumer trends that are relevant for the US Hispanic market.
  • Provide team with regular updates and training on competitive and industry-related issues via formal and informal methods.
  • Plan and manage departmental budget.

Qualifications

  • BS or BA degree, or a minimum of 5 years of research experience. Experience in television and digital research.
  • Must be a strategic thinker, excellent communicator and team player.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience with various linear and digital quantitative and qualitative research methodologies and research tools including Nielsen, Simmons, ComScore, Google Analytics, etc.
  • Must be detailed oriented and be able to handle multiple priorities with lean staff.
  • Bilingual English/Spanish preferred.
  • Must have the legal right to work in the United States







PI146118305

Posted: 2021-09-03 Expires: 2021-10-05

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Sales Research & Insights Manager

Discovery Inc
New York, NY 10001

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