17 days old

Research Analyst - HGTV

Discovery Communications
Knoxville, TN 37902
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  • Job Code
    112612518
Discovery Communications


Research Analyst - HGTV

US-TN-Knoxville

Job ID: 23858
Type: Company Employee Full-Time
# of Openings: 1
Category: Research
Discovery

Overview

This is an exciting opportunity to join the media research team that supports the HGTV brand across all platforms including television, digital devices and social media.

The Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. Audience behavior, programming trends, industry intelligence, and the impact of the shifting media landscape are all C-suite questions topics that would be communicated by the analyst and team to management.

Day to day responsibilities will be focused on utilizing multiple data systems and translating both quantitative and qualitative intel into digestible insights via Excel and PowerPoint, so a high level of comfort with numbers and varied computer systems is necessary.



Responsibilities

1. Interface with teams across the company to answer C-suite questions with speed, insight and accuracy
2. Cultivate strong working relationships within the broader Research and Consumer Insights, Finance, Marketing, and Digital teams
3. Build/Maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, digital viewership, competitive positioning/analysis, industry trends and other relevant KPIs
4. Communicate data and insights in meetings, strategy sessions, emails and presentations
5. Lean into scheduling and content distribution decisions through program analytics
6. Respond to ad-hoc requests regarding network, competitors and series linear performances
7. Transform research findings into actionable insights and informative stories in a polished format via email, PowerPoint, and other tools
8. Update and maintain monthly and quarterly reports and all relevant research archives



Qualifications

* Knowledge of/willingness to learn Nielsen data and reporting systems such as Star Media, Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Adobe Analytics, and E-Poll
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
* Ability to synthesize information and research data to "tell a story" with action-oriented implications.
* Relevant business experience at a media company, ad agency, market research firm or equivalent is preferred
* Bachelor’s degree in a related field

* Interest in TV, media, and/or entertainment industries
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker
* Multi-tasker
* Eager to learn from and partner with colleagues on diverse projects
* Ability to work independently to fulfill requests from within and outside research department

* Must have the legal right to work in the United States

Knoxville, Tennessee, KX, TN

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI112612518

<b>Discovery Communications</b><br/><br/><br/><b>Research Analyst - HGTV</b><br/><br/>US-TN-Knoxville<br/><br/><b>Job ID:</b> 23858<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Research<br/>Discovery<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">This is an exciting opportunity to join the media research team that supports the HGTV brand across all platforms including television, digital devices and social media.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">The Research Analyst is responsible for leveraging a variety of research resources to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. Audience behavior, programming trends, industry intelligence, and the impact of the shifting media landscape are all C-suite questions topics that would be communicated by the analyst and team to management.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">Day to day responsibilities will be focused on utilizing multiple data systems and translating both quantitative and qualitative intel into digestible insights via Excel and PowerPoint, so a high level of comfort with numbers and varied computer systems is necessary.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Interface with teams across the company to answer C-suite questions with speed, insight and accuracy <br />2. Cultivate strong working relationships within the broader Research and Consumer Insights, Finance, Marketing, and Digital teams<br />3. Build/Maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, digital viewership, competitive positioning/analysis, industry trends and other relevant KPIs<br />4. Communicate data and insights in meetings, strategy sessions, emails and presentations<br />5. Lean into scheduling and content distribution decisions through program analytics<br />6. Respond to ad-hoc requests regarding network, competitors and series linear performances<br />7. Transform research findings into actionable insights and informative stories in a polished format via email, PowerPoint, and other tools<br />8. Update and maintain monthly and quarterly reports and all relevant research archives</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Knowledge of/willingness to learn Nielsen data and reporting systems such as Star Media, Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Adobe Analytics, and E-Poll<br />* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)<br />* Ability to synthesize information and research data to "tell a story" with action-oriented implications.<br />* Relevant business experience at a media company, ad agency, market research firm or equivalent is preferred<br />* Bachelors degree in a related field </p><p style="margin: 0px;">* Interest in TV, media, and/or entertainment industries<br />* Strong attention to detail and accuracy<br />* Excellent organizational skills<br />* Analytical thinker<br />* Multi-tasker<br />* Eager to learn from and partner with colleagues on diverse projects<br />* Ability to work independently to fulfill requests from within and outside research department</p><p style="margin: 0px;">* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">Knoxville, Tennessee, KX, TN</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/8OwLElT4DYjViEVNh7qVE"> <p>PI112612518</p>
Posted: 2019-08-06 Expires: 2019-09-07

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Research Analyst - HGTV

Discovery Communications
Knoxville, TN 37902

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