Position Summary:
The Product Marketing Manager is responsible for all activities designed to reduce the sales cycle by creating awareness, creating a positive brand image and story, providing educational collateral, clearly articulating MeridianLink's differentiation, and targeting the right audiences for MeridianLink. Also, the role is responsible for internal and external communication strategies and execution. The Product Marketing Manager is responsible for identifying the market fit for our products, articulating our value propositions, and developing campaign strategies. The Product Marketing Manager will perform market research on new products, establish a timeline for developing products, influence pricing and packaging, guide sales teams, and develop messaging and market positioning around products. The role will articulate outbound tasks necessary to clearly explain the benefits of product features and translate them into customer-facing messaging. A level 2 professional role of the Product Marketing subfamily will create and implement customer case studies.
Expected Duties:
- Product Marketing Managers will be assigned 1-2 projects with a moderate impact on the company
- Expected work regularly reviewed by management
- Assist in performing market research on new products, establishing a timeline for developing products, influencing pricing, and packaging, guiding sales teams and developing messaging and market positioning around products
- Product Marketing Managers are responsible for articulating outbound tasks necessary to clearly explain the benefits of product features and translate them into customer-facing messaging
- Expected to work with product manager and/or product owner to follow product-defined road map
- Responsible for compiling administrative necessities for the department and keeping project progress updates current.
Qualifications: Knowledge, Skills, and Abilities
- A level 2 professional will be able to perform simple to moderately difficult/moderately impactful aspects of the role independently. The role will support seasoned peers and management on difficult to complex aspects of the position
- Career-development professional within the subject area
- Requires moderate skill set and proficiency in the subject area
- Ability to conduct work assignments of increasing complexity under moderate supervision with some latitude for independent judgment
- Bachelor's degree and 2-4 years of relevant experience
- 2-4 years of experience in SaaS, mortgage lending technology and/or fintech
- 2+ years of experience developing B2B marketing campaigns
- Mortgage /Fintech experience is highly preferred
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.
MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.
Salary range of $85,900-$121,300. It is not typical for offers to be made at or near the top of the range. The actual salary will be determined based on experience and other job-related factors permitted by law.
Meridianlink offers:
Potential For Equity-Based Awards
Insurance coverage (medical, dental, vision, life, and disability)
Flexible paid time off
Paid holidays
401(k) plan with company match
Remote work
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
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