23 days old

Product Manager/Senior Product Manager HCP Ma

Avadel Management Corporation
Remote, Other
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About Avadel Pharmaceuticals plc

Who We Are: Avadel Pharmaceuticals plc (Nasdaq: AVDL) is a biopharmaceutical company focused on transforming medicines to transform lives. Our approach includes applying innovative solutions to the development of medications that address the challenges patients face with current treatment options. Oxybate therapy is currently the standard of care for the treatment of excessive daytime sleepiness (EDS) and cataplexy in patients living with narcolepsy. However, currently approved oxybate products are immediate release formulations requiring two nightly doses - one dose at bedtime and the second dose 2.5-4 hours later, in the middle of the night. Our current lead drug candidate, LUMRYZTM (sodium oxybate) extended release for oral suspension (formerly known as FT218), applies our proprietary drug delivery technology to allow for a single bedtime dose, eliminating the need to have a forced awakening during the middle of the night and giving patients the chance for an uninterrupted nights sleep. An extended-release medication sounds like a simple innovation, but it is what has been lacking for 20 years and we believe this will be transformative for people with narcolepsy. For more information, please visit www.avadel.com or check out narcolespydisrupts.com.

What We Do: LUMRYZ has been granted Orphan Drug Designation from the U.S. Food and Drug Administration (FDA) for the treatment of narcolepsy. The designation was granted on the plausible hypothesis that LUMRYZ may be clinically superior to a formulation of sodium oxybate already approved by the FDA for the same indication.

The FDA granted a tentative approval to LUMRYZ on July 18, 2022. Tentative approval indicates that LUMRYZ has met all required quality, safety, and efficacy standards necessary for approval in the U.S. FDAs final approval decision for LUMRYZ is pending expiration or other disposition of a patent listed in FDAs Orange Book that expires on June 17, 2023. Avadels market research suggests that LUMRYZ has the potential to command a meaningful share of the multi-billion-dollar narcolepsy treatment market.

We are currently taking steps to accelerate the final approval of LUMRYZ earlier than the expiry of the patent in June 2023, however, in either case, we are gearing up for our full launch now. We cant wait to bring an innovative new treatment option to the narcolepsy community.

How We Work: At Avadel, patients are the reason we exist, and our employees are our greatest competitive advantage our secret sauce. The way we work is as important as the results we achieve. Our employees work together as ONE team and live our Values, which is what makes working at Avadel so special and why we will win for patients. Our ONE Team approach fosters a culture based on being relentless for patients, having confidence with humility, being courageous, taking insights to impact, and togetherness. In everything we do, we live the Avadel Values so we can be our best for our patients, our community and each other.

We are seeking team members who have a passion for making a meaningful impact in the lives of patients. We need individuals who will dive in, roll up their sleeves, and join us in our mission to launch LUMRYZ for the narcolepsy community and be part of building and shaping an exciting future together.

Position Summary:
The Product Manager/Sr Product Manager, HCP Marketing will be a critical member of the brand team responsible for launching LUMRYZ for the treatment of narcolepsy. We are looking for a passionate HCP marketer who is equally comfortable developing high-level brand strategies and rolling up their sleeves to implement tactics. S/he will lead the development and implementation of the market access marketing strategies and tactics, as well as, act as the medical marketer within the brand team. This includes any KOL or peer-to-peer strategies and associated tactics. This person will be the primary point of contact for the MSL team. This is a unique opportunity for a dynamic, experienced pharmaceutical marketeer to be a major contributor to an exciting launch in the orphan / rare disease area to help people living with narcolepsy as a lifetime, chronic CNS condition.

Essential Functions:

Market Access Expertise

  • Acts as point of contact, subject matter expert and key collaborator for KOL plans and HCP medical education strategy and related activities such as key conferences and a promotional speaker bureau.
  • Works cross-functionally with commercial and field teams to develop promotional programs and tactics to pull-through market access strategy.
  • Supports HCP Marketing Team in customer strategy, planning, and execution, e.g., promotional tools/resources, and action plans.
  • Identify new opportunities and support implementation (e.g., go-to-market recommendations, scenario planning, refined account segmentation, partnerships with key customers)
  • Collaborate with medical affairs and the payer and trade account teams on strong execution and pull through with customers

HCP Peer-to-Peer & KOL Marketing Expertise (physician, NP/PA, pharmacist, etc.)

  • Contribute to the strategic development and execution of brand initiatives.
  • Lead the development of promotional peer-to-peer strategy and content including the opinion leader engagement strategy, speaker bureau and congresses.
  • Partner with Sr Director of HCP Marketing to ensure alignment of KOL and congress plans with over all HCP brand plan and strategy.
  • Liaise with thought leaders by conducting field visits, attending congress meetings, designing consultant and advisory programs and presenting Avadel at other events.
  • Develop congress and conference strategy and be the primary person responsible for the execution of those plans.
  • Develop and maintain relationships with professional organizations and other stakeholders.
  • Lead the planning, program and content development of unbranded and/or branded promotional programs, including Speaker Bureau, conference activities, and related programs.
  • Manage the day-to-day activities of the medical marketing agency and other business partners for projects related to medical marketing including being the primary point of contact for any speaker bureau activity.
  • Stay abreast of related/disease state science via medical and scientific literature, scientific meetings and symposia.
  • Liaise with medical affairs and Sr Director of HCP Marketing on data needs and dissemination plans and serve as the primary point of contact for the MSL organization to the brand team.
  • Project manage marketing plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget.
  • Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with HCP on disease education and branded messaging in a dynamic environment (including post-COVID landscape).
  • Collaborate with market research to understand and analyze market, competitive and customer trends, opportunities, and challenges to the business.

Agency & Budget Management

  • Interact with external agency partners to execute plans and tactics effectively, on time and on budget; communicate the strategic direction for the brand and hold partners accountable for success metrics.

Other Key Duties/Responsibilities:

  • Be a pivotal member of the Brand and Commercial Launch teams.
  • Ensure appropriate synergies and alignment of HCP and patient marketing plans with market access strategy and tactical plans.
  • Collaborate with internal stakeholders including marketing, sales, market access & hub, medical, commercial insights & analytics, regulatory / compliance, and others.
  • Drive the spirit of ONE Team across all functions to support a full team approach to focus on our patients and customers as our top priority.

Experience and Qualifications:

  • Bachelors Degree required, preferably in the fields of Marketing, Business or a life-science related discipline
  • Minimum 3-5 years of experience in pharmaceutical/biotechnology marketing, with a minimum of 2 years of experience successfully executing market access related programs or peer-to-peer programs
  • Specialty/orphan branded product experience desired, preferably within CNS, neurology, or sleep medicine therapeutic areas
  • Prior experience in field sales or sales training would be a plus
  • Prior experience with a REMS product or controlled substance helpful
  • For the health and safety of our employees, customers, and community, vaccination against COVID-19 is required as a condition of employment for this position and you must provide valid proof of vaccination

Other Competencies and Behaviors:

  • High Customer Orientation ability to understand and be empathetic to narcolepsy patients and their caregivers, understand the HCP and patient relationship and the unique challenges of SLEEP HCPs and translate those into meaningful value propositions and tactics
  • Fast Learner with High Analytical Skills - quickly develop narcolepsy disease-state understanding, competitive landscape knowledge, and LUMRYZ market insights to get up to speed on the strategic foundation and inform the action plan; ability to translate market research and data into actionable strategies and tactics
  • Strong Organization and Project Management Skills attention to detail and time management to project manage multiple deliverables to meet strict deadlines
  • Strong Communications both efficient and succinct in verbal and written communications/deliverables
  • Cross-Functional Collaboration and Team Player able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional partner
  • Dealing Well with Ambiguity / Intensity operates well in a fast-paced environment driven by senior leadership requests and evolving needs
  • Independence able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence

Avadel is committed to facilitating an open, honest, inclusive, transparent, and productive work environment where we work together as ONE team and ONE culture to be our best for patients, customers, and each other. Avadel is committed to equal employment opportunities and non-discrimination in employment. We believe that all employees and applicants should be treated with courtesy, dignity, and respect. Avadel does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, marital status, ancestry, gender, gender identity, pregnancy, status as a covered veteran, or any other characteristic protected by federal, state, and/or local law. It is our intent to comply with federal, state, and local laws, regulations, and guidelines in our employment practices and in our service to our clients. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Posted: 2023-03-02 Expires: 2023-04-03

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Product Manager/Senior Product Manager HCP Ma

Avadel Management Corporation
Remote, Other

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