29 days old

PR & Marketing Manager

Milwaukee Repertory Theater, Inc.
Milwaukee, WI 53202
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Position: PR & Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Status: Full-Time Exempt


Milwaukee Rep is the largest performing arts organization in Wisconsin in terms of audiences served and one of the largest professional theaters in the country. Each year we welcome nearly 300,000 people at 700 performances of 13 productions across 3 unique stages ranging from Broadway musicals to Shakespeare to American Classics and New Works that are entertaining, inclusive, and impactful. Every season requires a talented and diverse team of people on and off stage. Come join us at Milwaukee Rep where we value inclusion, innovation, and quality and where you will have an impact in helping us to fulfill our mission to ignite positive in the community. It is important that our hiring practices reflect our ongoing commitment to diversity and anti-racism and we strongly encourage applications from members of underrepresented groups. We are further committed to considering applicants who are well-rounded but do not fulfill every qualification.


The PR & Marketing Manager will work with the Director of Marketing to execute day-to-day tasks around Public Relations and Social Media. Responsibilities also include support around publications and marketing initiatives that will stimulate ticket sales and help with awareness and engagement.

Public Relations

  • Staff and coordinate on-site and off-site press interviews and appearances for artists.
  • Provide support to the Videographer, as needed, for in-house interviews as well as public video needs such as Audience Reaction, PRIDE Events, etc.
  • Serve as lead for VIP Walk-on appearances of community members during A Christmas Carol.
  • Coordinate opening night press needs including invitations, reservations, ticketing and photography as needed.
  • Work the Press Check-in table at Opening Nights.
  • Create media kits for each production.
  • Maintain archives and company photo database and distribution of materials to other theaters, producers, journalists, scholars and students.
  • Coordinate distribution of all photographs and video to media as well as production teams and communicate usage guidelines.
  • Serve as a backup writer for press and media releases

Social Media

  • Create and manage all aspects of social media to support marketing efforts and theater initiatives; coordinate across departments to secure and create assets for posting content that is engaging and accurately represents Milwaukee Rep's brand and productions. This includes minor design work, photography and video elements.
  • Create and maintain a weekly and monthly social media calendar to make sure posts are scheduled in a timely fashion.
  • Monitor all social media platforms during the workday, interacting with patrons conversationally and responding to comments and messages that require action in a timely manner; monitor social media on evenings and weekends; coordinate with supervisor for coverage support as needed.
  • Understand, follow and stay current on social media best practices and trends; make recommendations for changes in practices

Manage Milwaukee Rep's Social Media Club (SMC)

  • Cultivate and manage the members and the activities of the Social Media Club (SMC)
  • Create and implement a plan for retention of current members and attracting new members
  • Create a season long program to provide behind-the-scenes access and more personalized opportunities for the club to post about on social.
  • Provide support to Social Media Club including, but not limited to: coordinating attendance at productions and special events including taking RSVPs and staffing the check in tables at opening nights and/or working special events for the SMC.
  • Stay in regular contact with the SMC providing them updates and content to share on their platforms and overall keeping them engaged throughout the season.
  • Put systems in place to evaluate the value/effectiveness of the group


  • Research and create production-specific partnerships to increase target market awareness and sales.
  • Working with Director of Marketing and Associate Director of Marketing identify season specific promotional initiatives with community partners/organizations and take the lead on developing all aspect of promotion
  • Coordinate the integration of Digital Display Advertising and paid social posts with outside vendor (i.e. Capacity Interactive) with our Social Media Calendar.


  • Manages the out-sourced production of all performance programs, serving as the program editor and project manager including research, requesting bios and headshots as well as proofing/writing of bios and other content for the programs.

Additional Support

  • As needed represent Milwaukee Rep at on- and off-site events, conferences and festivals (may include evenings and weekends).
  • Contribute to Marketing Department's event planning, coordination and execution.
  • Support and collaborate with other marketing team members on a project-by-project basis.
  • Attend staff meetings, marketing meetings and other meetings as required.
  • Attend Opening Nights.
  • Other duties as needed or assigned.


Technical Knowledge and Experience:

  • Qualified candidates will have demonstrated understanding of social media platforms and working with a wide variety people in social settings as well as working in a non-profit environment along with one (1) to three (3) years of non-profit arts experience, a plus if it's in the performing arts, and a Bachelor's Degree in Marketing, Communications, Advertising or Sales.
  • Excellent writing and editing skills, and an ability to conceive and shape compelling content
  • Proficiency with Microsoft Office, and Google Suite platforms
  • In-depth knowledge of Facebook, Facebook Ads Manager, Instagram, Twitter, LinkedIn, and YouTube marketing
  • Proficiency with social media management tools such as Hootsuite
  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.) a plus
  • Demonstrated experience in basic understanding of HTML code a plus

Additional Knowledge, Skills and Abilities:

  • Self-motivated, adaptable, and eager to learn new skills
  • Highly organized, able to create streamlined workflow structures and processes
  • Able to prioritize and multitask without compromising quality to meet strict deadlines
  • Creative thinker and problem-solver
  • Collaborative team player, equally comfortable working individually and in groups
  • Excellent communicator, able to give clear explanation and direction as needed
  • Detail oriented and astute
  • Good sense of judgement and discretion in the face of challenging or sensitive situations
  • A willingness to commit to the mission, vision, and values of the theater
  • A valid U.S Drivers License and access to a personal vehicle is necessary
  • Must be able to work some evenings and weekends, on occasion
  • Physical requirements include: Carrying, loading/unloading display materials and swag to events on and off site and communicating in person and on the telephone. This position semi-frequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds unassisted.
  • Ability to pass a background check in accordance with state and/or federal laws


Jobs Rated Reports for Marketing Manager

Posted: 2022-07-14 Expires: 2022-08-15

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PR & Marketing Manager

Milwaukee Repertory Theater, Inc.
Milwaukee, WI 53202

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