1+ months

Marketing Manager

Oxford University Press
New York, NY 10002
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  • Job Code
    180602768
  • Jobs Rated
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Oxford University Press

Regional/Channel Marketing

Posted: June 01, 2022
Full-Time
New York City, NY, USA

We are the worlds largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

1. Strategy and planning
a) Develop a marketing strategy for the corporate channel, taking into account goals, segments,
product range, and marketing mix
b) Create an annual marketing plan, budget, and calendar for the corporate channel, working with
Corporate Sales team leads to identify priority areas
c) Be responsive to market conditions and sales against budget throughout the year, adapting plans
where necessary
d) Conduct market and competitive surveying to keep abreast of changes and guide our value
proposition
e) Develop competitive advantage through excellent marketing and sales support

2. Campaign management
a) Design creative and innovative campaigns to drive awareness and generate leads
b) Utilize a range of marketing tactics including web, email, social, content, and advertising
c) Identify new marketing opportunities for reaching media buyers
d) Embed the OUP corporate sales team within the pharmaceutical and device industry via the
production of case studies, guidance documents, and market intelligence
e) Manage the OUP Advertising and Corporate Services LinkedIn account, developing a data- driven
content and advertising strategy; monitor social media metrics and lead generation through the
platform
f) Effectively delegate the implementation of campaign elements to a Marketing Assistant, overseeing
output to ensure work meets required standards and budget
g) Manage the corporate marketing budget, using regular tracking to maintain adherence to
budget, and regularly reporting progress to manager

3. Sales tools and materials
a) Understand sales requirements for visit tools and materials; develop a planning/prioritization
process with sales, and create a suite of digital sales tools which meet their needs
b) Work with a Marketing Assistant to create annual media kits, delivering within deadline, budget, and
quality standards
c) Work with a Marketing Assistant to update the corporate sales marketing website as needed
d) Conduct competitor analysis of media kit presentations and key USPs, developing our media kit
offering each year to create competitive advantage

4. Corporate website and customer data program
a) Work with the Web Development and UX teams to coordinate the migration of oupmediainfo.com to
the Oxford Academic platform
b) Work with a Marketing Assistant to delegate the maintenance of information on the site, ensuring
that content is accurate and up-to-date
c) Measure and report on site metrics against agreed goals
d) Upon migration of the corporate site to the Oxford Academic platform, work with the Web
Development and Customer Data teams to facilitate the creation of a data capture program that
adheres to global data privacy regulations and OUPs customer data use guidance
e) Develop an effective marketing outreach program for contacts captured via the new customer data
program

5. Internal communication
a) Maintain regular, constructive contact with the Corporate Sales team, sharing information on
plans, campaigns, and results in quarterly briefings
b) Utilize the Corporate Sales teams expertise to build your knowledge of our product range,
market segments, goals, and customer insights
c) Work effectively and constructively with a Marketing Assistant, monitoring their workload
and communicating their progress and output to their direct manager
d) Work effectively and constructively with teams within the Marketing Shared Services
Organization to deliver campaign elements within required standards and timelines
e) Work closely with Journals Marketers to ensure corporate products are incorporated into
relevant campaigns and visible at relevant conferences

6. Analysis
a) Provide regular reporting on performance against KPIs and critical measures of performance and
effectiveness
b) Maintain analysis of campaigns to measure against KPIs and utilize benchmarks set by previous
campaign performance to monitor success of campaigns and activity

ABOUT YOU

- Experience of B2B marketing, and an interest in publishing
- Ability to create innovative marketing strategies with direction from manager
- Ability to translate strategies into tactical plans, executed to a high quality
- Strong interpersonal skills, including the ability to make connections and build relationships
- First-rate written and verbal communication skills, and a keen eye for detail
- Ability to work independently and proactively
- Ability to effectively delegate tasks
- Strong numeracy and analytical ability to enable you to budget and analyze results

Position Location: This position can be remote in the United States.


GJC: I5 (For internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)





PI180602768

Jobs Rated Reports for Marketing Manager

Posted: 2022-06-02 Expires: 2022-07-04

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Oxford University Press
New York, NY 10002

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