Marketing Communications & Engagement Manager

Department: Marketing

Location: Louisville, CO (HQ)

Introduction to careers at PEARL iZUMi:

At PEARL iZUMi, we all play an integral role in our mission to Unlock the Power of Inspiration and Impact in a supportive, fast-paced and productive work environment. This is why we exist, and all team members contribute in tangible and sometimes profound ways. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be, If you see value in unlocking this potential, then PEARL iZUMi could be the place for you. We are looking for passionate like-minded people who are fueled by an innate desire to work in an environment focused on team success. Whether your role is to create, to sell, or to support, careers at PEARL iZUMi give you an opportunity to make a difference.

We are also laser-focused on finding the right people who share our core team values Trust, Craft, Empathy, Impact, and Plus 1. Check out our website to see how PEARL iZUMi defines and captures these critical internal values. To be clear, we evaluate all candidates on their demonstrated commitment to these values.

Overview of role:

The focus of this position is developing and implementing marketing actions in accordance with the annual brand plan to engage riders and achieve sales targets. The main emphasis is creating and driving the marketing calendar to ensure cohesive communications across all rider touch points, while capturing and evaluating metrics to ensure goals are met. Primary objectives are: increasing brand engagement, effectively communicating brand initiatives, and timely delivery of marketing materials and communications. The Marketing Communications & Engagement Manager must support sales and marketing initiatives on a global scale while maintaining a focus on domestic consumer engagement.

Job Qualifications:

Bachelors degree in Marketing, Business, Sports Marketing or related field required

5+ years experience in marketing with a proficient understanding of the cycling market

Experience with social media, email marketing, consumer events, media relations, and go-to-market planning

Excellent written and oral communication skills; copywriting experience a plus

Must be high energy, self-starter with strong organizational skills, self-discipline and problem-solving abilities

Personable and professional with great enthusiasm for the brand and product

Must be able to work with a diverse group of internal people and departments: Digital, Product Development, Sales, and Operations as well as internal and external customers and vendors

Enthusiasm for riding bikes

Essential Duties/Responsibilities:

With the Director of Global Marketing, develop annual strategic marketing programs and calendar

Plan, develop and implement marketing communications and public relations activities

Develop and manage an internal process for project creation, routing, approval & archiving

Adhere to an annual marketing plan, calendar and budget

Maintain effective communication and integration between the marketing department and other departments to ensure execution of programs

Plan and manage the creative project timelines to insure timely and cost-efficient execution of advertising, POS, packaging, product content, collateral and dealer sales tools

Manage external partners to hit objectives of outsourced projects

Execute market research and provide feedback for product team

Manage PR function with outside agency

Maintain media contacts for increased effectiveness and brand exposure within the industry

Recruit and manage athlete and ambassador relationships

Track and report on marketing metrics measuring consumer engagement

Work closely with the Go-to-Market Specialist to create and execute programs that are appropriate for retail channels to drive growth

Manage PEARL iZUMi trade show presence if needed

Act as a key member of the Business Planning process

Other duties/Responsibilities:

National and international travel to trade shows, consumer shows, industry conferences, key retailers, photo shoots, GTM Meetings and sales meeting etc.

Weekend travel is required.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.