6 days old

Manager, Partner Marketing

Discovery Communications
Silver Spring, MD 20910
Apply Now
Apply on the Company Site
  • Job Code
    113594616
Discovery Communications


Manager, Partner Marketing

US-MD-Silver Spring

Job ID: 24315
Type: Company Employee Full-Time
# of Openings: 1
Category: Affiliate & Distribution
US-MD-Silver Spring

Overview

The Manager, Partner Marketing role will work in tandem with Domestic Distribution National Account and Marketing teams to build and execute multi-platform partner campaigns and programs designed to drive partner objectives, Domestic Distribution and network goals. Key focus of this role is on managing the B2B affiliate website and the affiliate “Real Rewards” loyalty incentive program, affiliate communication, supporting the creation of custom sales materials and promoting the Discovery portfolio of networks via client’s Local Media Sales business.



Responsibilities

1. Manage the maintenance and new features / enhancements development for the affiliate website. Support the Director, Partner Marketing in the execution of the product roadmap and website strategy. Continuously refresh content/design strategies to provide on-going value to discoveryaffiliate.com visitors.

2. Oversee administration of and reporting for the “Real Rewards” loyalty program. Support the Director, Partner Marketing in the planning, sell-in, administration and optimization of key promotional programs as well as the ongoing evergreen program in an effort to drive unpaid media value for Discovery’s programming priorities. Oversee ongoing monitoring of and analytics for the program, including monitoring budget, assessing campaign performance, engagement and customer satisfaction. Manage vendor relationships.

3. Develop and maintain a thorough understanding of the local and national marketing strategies for affiliate products and services including but not limited to basic cable, digital cable, high-definition, video-on-demand, online, TV Everywhere, Spanish-language, broadband, telephony, etc. Identify and evaluate key marketplace trends and seek opportunities to create unique partnerships and marketing offerings that drive value for affiliate partners and Discovery, Inc.

4. Provide strategic thinking and devise marketing plans to serve affiliates’ local ad sales business in support of all major network programming initiatives. Manage partner relationships at the regional and local levels. In conjunction with the events team, manage execution of key client and barter experience events.

5. Provide strategic and tactical support to National Accounts and Partner Marketing team on projects designed to garner distribution and exposure for the portfolio of Discovery networks. Develop affiliate-facing Sales Marketing tools including but not limited to customized sales tools for key client presentations and VIP client communication.

6. Handle special marketing projects, as needed, that support key distribution and unpaid media goals for Discovery, Inc. Networks.

7. Align internal and client priorities in order to drive Domestic Distribution marketing strategy. Continually merchandise all key marketing activity to senior management both internally and externally, building value for our networks with our distribution partners.

8. Manage relationships with internal and external stakeholders including key Distribution Partners, National Accounts Strategy Team, network teams, vendors and agencies.



Qualifications

* 5-7 years of experience in marketing, sales, and/or account management with 2+ years in a client facing role; media/television experience strongly preferred.
* Four-year college degree required.
* Background in partner marketing strategy, marketing loyalty programs, promotions, budget management, and account management.
* Must have an understanding of industry, competitive landscape, new technologies, digital and social media.
* Must have strong analytical skills to assess key markets and opportunities with a demonstrated ability to build strategic plans that support sales objectives.
* Strong communication and excellent interpersonal skills with ability to build strong relationships with internal and external stakeholders, vendors and agencies.
* Core competencies needed in complex project management, attention to detail and managing diverse workload under tight deadlines. Must be comfortable in fast-paced environment.
* Self-starter and ability to own and advance projects is essential.
* Proficiency in Adobe Creative Cloud, knowledge of HTML / web standards / web analytics, knowledge of Customshow a plus.
* Must be willing to travel (approximately 25%)

* Must have the legal right to work in the United States

Silver Spring, Maryland, MD

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI113594616

<b>Discovery Communications</b><br/><br/><br/><b>Manager, Partner Marketing</b><br/><br/>US-MD-Silver Spring<br/><br/><b>Job ID:</b> 24315<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Affiliate & Distribution<br/>US-MD-Silver Spring<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">The Manager, Partner Marketing role will work in tandem with Domestic Distribution National Account and Marketing teams to build and execute multi-platform partner campaigns and programs designed to drive partner objectives, Domestic Distribution and network goals. Key focus of this role is on managing the B2B affiliate website and the affiliate Real Rewards loyalty incentive program, affiliate communication, supporting the creation of custom sales materials and promoting the Discovery portfolio of networks via clients Local Media Sales business.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Manage the maintenance and new features / enhancements development for the affiliate website. Support the Director, Partner Marketing in the execution of the product roadmap and website strategy. Continuously refresh content/design strategies to provide on-going value to discoveryaffiliate.com visitors.</p><p style="margin: 0px;">2. Oversee administration of and reporting for the Real Rewards loyalty program. Support the Director, Partner Marketing in the planning, sell-in, administration and optimization of key promotional programs as well as the ongoing evergreen program in an effort to drive unpaid media value for Discoverys programming priorities. Oversee ongoing monitoring of and analytics for the program, including monitoring budget, assessing campaign performance, engagement and customer satisfaction. Manage vendor relationships.</p><p style="margin: 0px;">3. Develop and maintain a thorough understanding of the local and national marketing strategies for affiliate products and services including but not limited to basic cable, digital cable, high-definition, video-on-demand, online, TV Everywhere, Spanish-language, broadband, telephony, etc. Identify and evaluate key marketplace trends and seek opportunities to create unique partnerships and marketing offerings that drive value for affiliate partners and Discovery, Inc.</p><p style="margin: 0px;">4. Provide strategic thinking and devise marketing plans to serve affiliates local ad sales business in support of all major network programming initiatives. Manage partner relationships at the regional and local levels. In conjunction with the events team, manage execution of key client and barter experience events.</p><p style="margin: 0px;">5. Provide strategic and tactical support to National Accounts and Partner Marketing team on projects designed to garner distribution and exposure for the portfolio of Discovery networks. Develop affiliate-facing Sales Marketing tools including but not limited to customized sales tools for key client presentations and VIP client communication.</p><p style="margin: 0px;">6. Handle special marketing projects, as needed, that support key distribution and unpaid media goals for Discovery, Inc. Networks.</p><p style="margin: 0px;">7. Align internal and client priorities in order to drive Domestic Distribution marketing strategy. Continually merchandise all key marketing activity to senior management both internally and externally, building value for our networks with our distribution partners.</p><p style="margin: 0px;">8. Manage relationships with internal and external stakeholders including key Distribution Partners, National Accounts Strategy Team, network teams, vendors and agencies.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 5-7 years of experience in marketing, sales, and/or account management with 2+ years in a client facing role; media/television experience strongly preferred.<br />* Four-year college degree required. <br />* Background in partner marketing strategy, marketing loyalty programs, promotions, budget management, and account management.<br />* Must have an understanding of industry, competitive landscape, new technologies, digital and social media. <br />* Must have strong analytical skills to assess key markets and opportunities with a demonstrated ability to build strategic plans that support sales objectives. <br />* Strong communication and excellent interpersonal skills with ability to build strong relationships with internal and external stakeholders, vendors and agencies. <br />* Core competencies needed in complex project management, attention to detail and managing diverse workload under tight deadlines. Must be comfortable in fast-paced environment. <br />* Self-starter and ability to own and advance projects is essential. <br />* Proficiency in Adobe Creative Cloud, knowledge of HTML / web standards / web analytics, knowledge of Customshow a plus.<br />* Must be willing to travel (approximately 25%)</p><p style="margin: 0px;">* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">Silver Spring, Maryland, MD</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/2VdJzyFKbdQAfZVPFLzak"> <p>PI113594616</p>
Posted: 2019-09-11 Expires: 2019-10-13

Job Opportunities

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Manager, Partner Marketing

Discovery Communications
Silver Spring, MD 20910

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast