30 days old

Manager of Marketing Operations

Roberts Wesleyan College / Northeastern Seminary
Rochester, NY 14624
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The Office of Adult and Graduate Enrollment seeks a full-time Manager of Marketing Operations to strategically lead and shape the College's marketing and recruiting strategy for adult degree completion and graduate (AGE) programs. We're looking for someone who can bring energy, creativity, and a love of digital marketing, data, and research to market our AGE programs. This person will oversee the marketing process for the AGE programs: from identifying key selling points and messaging that will resonate with the target audience, to working with the in-house team and 3rd party vendors (ad agencies, research firms, etc.) to executing the marketing plan, to reviewing campaign KPIs to make recommendations for ongoing and future efforts. The successful candidate should be eager to lead the marketing mix of a values-driven business with a focus on effective digital marketing strategies and tactics, analytics, and measurement.

The successful candidate will have a BS or BA degree and 3 years of marketing and promotion experience. Strong knowledge of content marketing, digital marketing, and inbound marketing with a focus on driving results. Programs used (but not limited to): Google Analytics, HubSpot, Salesforce, Umbraco. Ability to collaborate across departments, seeking input and creating buy-in around strategies. Experience in market plan development and implementation, as well as strategic budget management. Strong analytical skills, strong written and verbal communication with internal clients. Ability to organize and analyze large amounts of data and present concisely to campus partners. Project management skills are crucial. A successful candidate will be able to demonstrate cultural competence and must value the principles of diversity and equity.

Perks of the job in addition to a full benefits package include the option to pursue a M.S. in Strategic Leadership program through the College's tuition benefit and flexible working arrangements (up to 50% remote work).


Posted: 2021-11-01 Expires: 2021-12-03

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Manager of Marketing Operations

Roberts Wesleyan College / Northeastern Seminary
Rochester, NY 14624

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