11 days old

Manager, Brand Management

Irvine, CA 92606
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Orgain makes delicious Organic nutritional products including nutrition shakes, protein shakes, protein bars and protein powders to help people lead healthy, vibrant lives. Orgain was created by Dr. Andrew Abraham, whose own experience seeking high-quality organic nutrition during his cancer treatment years ago inspired him to develop products for active people in need of great-tasting wholesome nourishment on the go. Available online and in over 30k stores nationwide, Orgain is perfect for busy lifestyles, weight management & fitness training/recovery.

Orgain is a dynamic, fast-growing company driven by smart, creative minds with a passion for learning, rooted in kindness. Our employees are warm, authentic, passionate, and inspiring and we are hiring.

The Brand Manager is a critical leader and member of the Orgain Marketing Team who will work closely with the Sr Director, Brand Management & Communication. The brand manager will lead aspects of the brand/market strategy/positioning and commercialization plans to deliver profitable business growth. The brand manager will also set marketing priorities and manage the day-to-day business planning and creating new product ideas that will accelerate this high-growth brand.


Responsibilities include but are not limited to:

Manage the Marketing priorities and create plans to accelerate velocities and share for protein powder category.

o Establish business priorities that will drive growth and efficiencies, as part of yearly business operations planning & tracking.

o With the Brand Analytics function, lead the deep and ongoing business analysis / growth diagnostic that will identify opportunities, track competitive movements, and assess effectiveness of past product launches and marketing tactics in order to drive brand actions.

o Co-develop Promotion, Pricing strategy (price gaps vs. competition), New item prioritization to win across channels with sales and finance partners.

Contribute to overall brand strategy, positioning, equity, owned assets and communication priorities that will deepen commitment to the brand and grow the short and long term business results

o Identify opportunities within product category ownership to expand HH penetration and repurchase for the brand.

o Participate and lead communication platforms, including integrated communication planning across key marketing stakeholders: Brand Management, Consumer Engagement, Experiential Marketing, Shopper/Customer Marketing, Health Care Practitioner Marketing and eCommerce.

o Own key brand equity driving platforms/tentpole events (some not all): brand partnerships to drive our clean nutrition platform; social cause; sustainability strategy; new year/new you and back to school tentpole initiatives.

o Lead package design development through deep brand, consumer and competitive understanding

Partner with commercialization team to lead new item innovation, providing brand equity, market & consumer insight to enable breakthrough ideas

o Co-lead the development & launch of 3+ innovations per year to grow core product sales and expand into new product categories with key retailers

o Strengthen ideas by leveraging the new Innovation Stage/Gate process from concept development through the product being on shelf, including improved communication and sell-in with retailers

o Coordinate the sales/marketing inputs to strengthen ideas in market as they get expanded

Set individual goals for improving and expanding on everyday job functions, as well as on the greater social and environmental aspects of your work. We expect that you remain accountable to these goals and report your progress in performance reviews.

Adhere to Orgain's environmental policies, including our environmental purchasing and recycling policies.

Be an active member in enhancing Orgain's social and environmental impact. Help us continue to evolve our commitment to the planet and the people we serve.

Comply with all company policies and procedures.


5-7 years work experience; MBA & marketing preferred

Exceptional results orientation with a high degree of personal initiative, resourcefulness and leadership

Skilled in analysis and problem solving and have excellent project management experience

Good balance of creative, analytic and innovative thinking skills

Excellent interpersonal and relationship building skills

Passion for nutrition, food & beverage, Health & Wellness a plus

Strong organizational skills, detail orientation, and commitment

Self-directed with a demonstrated sense of accountability

Ability to adapt to the changing needs of a dynamic growth-oriented business

Ability to drive and influence complex decision-making with various stakeholder groups and build consensus.

3+ years of relevant experience working in CPG environment preferred.

Self-directed with a demonstrated sense of accountability.

Ability to adapt to the changing needs of a dynamic growth-oriented business.

Effective leadership, teamwork and organizational skills.


Position located in Irvine, CA and requires 2-3 days a week minimum in office subject to change per business needs.

May include prolonged periods sitting at a desk and working on a computer.

At Orgain, we aim to maximize our positive impact in the community and for the planet. We are committed to increasing the social and environmental responsibility of our business while maintaining the exceptional quality of our products. Each team member is responsible for taking part in reducing our environmental impact and fostering an inclusive work environment. As a member of our team, you have a valuable contribution to make to our progress as a sustainable company.


Additional tasks and responsibilities may be assigned to the associate from time to time; the scope of the job may change as necessitated by business demands. This job description does not constitute a contract of employment and the company may exercise its employment-at-will rights at any time.

SALARY RANGE: $110,000 to $135,000 per year / per hour

Final salary is commensurate upon a variety of factors, including work location, experience, skills, field of responsibility, and education credentials of the associate.


Posted: 2023-05-16 Expires: 2023-06-17

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Manager, Brand Management

Irvine, CA 92606

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