22 days old

Head of Product Marketing

Motionpoint Corp
Coconut Creek, FL 33073
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About MotionPoint:

At MotionPoint were on a mission - to create understanding through language. Our leading translation platform technology, services delivery, together with our expertise in language and digital/web platforms, allow our customers to not only build and grow their global businesses, but do so in a turnkey manner so they can focus on other key digital business priorities. Because of that weve earned numerous honors and top rankings for our technology, organization, and talent. Our culture is purpose-built to be customer first, and we offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. If youre ready to work with a team that makes a difference in the world every day, lets talk.

As Head of Product Marketing, you will drive the marketing of new features, products, and services from inception to launch. You will work through product positioning, messaging, sales enablement, and channel communications. This position will be part of the Marketing organization at MotionPoint and report directly to the CEO but be tightly collaborative with the Product team to align with product roadmap go-to-market features, functionality, and timing. This role will facilitate the go-to-market for MotionPoint products and services through PR, industry events, thought leadership content, product messaging and website merchandising. This is a position for someone who is ready to hit the ground running, work in a fast-paced environment, work cross-functionally, and willing to wear multiple hats occasionally.

What Youll Work On:

    • Help plan the marketing launch of new products, features of services and the relative ICP
    • Develop and refine product positioning for existing and new product features or services through Press, Channel leadership, Channel events, authoritative content and sources and direct channels such as the MotionPoint.com
    • Generate earned media opportunities through promotion of MotionPoint products and services
    • Manage PR and Communications to the translation industry
    • Develop sales enablement tools and assets that support GTM and product positioning.
    • Manage MotionPoint.com product merchandising and messaging to align with product strategy.
    • Work with Demand Generation team in Marketing to align product positioning with scheduled marketing campaigns.
    • Work with Product team to assess pricing or merchandising considerations related to MP products and services.
    • Oversee and manage the operations and content of monthly webinars.
    • Coordinate and develop compelling sales enablement tools, white papers, playbooks, case studies, website copy, videos, and blog posts.
    • Manage presence and speakers at industry events.
    • Identify key market drivers and trends while becoming a subject matter expert on MotionPoint products and services.

What Skills & Experience Youll Bring:

    • Bachelors Degree in Business Marketing or Communications.
    • Minimum of 5+ years in a product marketing role.
    • A proven track record and demonstrable execution of go-to-market strategies.
    • Excellent written and verbal communication skills.
    • Demonstrable content creation, specifically presentations.
    • Proficient in Microsoft PowerPoint and Google Slides.
    • Ability to develop compelling value props.
    • Strong project management skills.
    • SaaS / B2B2C / Tech-enabled Services / Technology background a plus

Why Join Our Team:

  • Big brand bragging rights. You'll be working with very recognizable companies (from Fortune 50 logos to up-and-coming brands) that are sure to impress friends and family.
  • Diverse, Inclusive, and Energetic team atmosphere. You'll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable open-door/open-book managers that treat you like a person, not a cog.
  • Career Stability and Growth. Many team members have been at MotionPoint for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
  • Mental, Physical, and Financial Health. Among MotionPoint's offerings are a remote-first hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few!

Visit us at https://www.motionpoint.com/company/careers/ for more information about MotionPoint and the opportunities to join our team.


Posted: 2022-11-07 Expires: 2022-12-09

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Head of Product Marketing

Motionpoint Corp
Coconut Creek, FL 33073

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