28 days old

Fire Service Marketing Manager

MSA, The Safety Company
Cranberry, PA 16066
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MSA, The Safety Company

Fire Service Marketing Manager

US-PA-Cranberry Twp

Requisition ID: 2021-5094
Type: Full-Time
# of Openings: 1
Category: Marketing


For more than 100 years, our passionate mission of safety empowers us to protect lives.

MSA Safety is a global leader in the development of safety equipment and pioneering technology that helps protect people and facility infrastructures around the world. We are committed to providing the latest in innovative, best-in-class safety solutions that feature integrated systems capability and allow our customers to return safely to their families and friends. Every day our customers place their lives in our hands. In response, we provide them with protection they can trust. It is gratifying to lead the way as a source of inspiration. Would you like to join our team of more than 5,000 employees world-wide dedicated to this purpose? We hope so.

We are looking for a Marketing Manager for our Fire Service market! While reporting to the Fire Service Segment Manager, NNA, the successful incumbent will focus on all customer facing marketing activities for their products and markets, including: developing go-to-market strategies to generate demand, supporting MSA sales managers and channel partners, and driving digital and social media marketing communications initiatives. This role will require an understanding of the various customer personas in the Fire Service market, the complete buying cycle, and key customer pain points to create powerful and differentiated solutions for customers. If this sounds like an exciting opportunity, we want to hear from you!


  • Keep a real-time pulse on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates, through market research and data analysis.
  • Provide market and data analysis in a manner that enables the organization to act.
  • Determine key marketing collateral investment within assigned products.
  • Monitor business success through clear Key Performance Indicators (KPIs) and adjust tactics or initiatives to improve performance as needed.
  • Use regional input gathered through market research and the regional steering team process to develop, drive and maintain the strategy for the NNA (Northern North America) fire service market segment.
  • Maintain responsibility for Cairns Fire Helmets products.
  • Serve as an advocate for our customers.


Special Skills, Knowledge and Abilities Required:

  • Demonstrated ability to acquire and understand customer needs and to translate those needs into differentiated solutions; and to communicate those needs throughout the organization.
  • Proven ability to understand evolving technology as a source for customer solutions and competitive advantage.
  • Demonstrated ability to work effectively in a collaborative environment.
  • Exemplary communication, organizational, critical thinking, and project management skills.
  • Proficiency with MS Word, Excel, Power Point, and SAP.
  • Up to 25% domestic/international travel.

Special Skills, Knowledge and Abilities Preferred:

  • Knowledge of MSA or competitive Fire Service products

Education and Experience Required:

  • Bachelors Degree in business, marketing, engineering or related discipline
  • This position is available at three different career levels based upon experience and education
    • Level one: at least 4 years of marketing, sales, or product development
    • Level two: at least 5 years of marketing, sales, or product development
    • Level three: at least 7 years of marketing, sales, or product development
      o MBA may be substituted for up to 2 years of relevant experience

Education and Experience Preferred:

  • MBA
  • Experience with the U.S. and Canadian fire service markets.


MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA's policy not to discriminate against any employee or applicant for employment on the basis of the person's age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran's status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship.

If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.


Jobs Rated Reports for Marketing Manager

Posted: 2021-09-30 Expires: 2021-11-01

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Fire Service Marketing Manager

MSA, The Safety Company
Cranberry, PA 16066

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