11 days old

Director of Marketing

National Association for Healthcare Quality
Chicago, IL 60631
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  • Job Code
    160673433

Founded in 1976, the National Association for Healthcare Quality (NAHQ) is a mission-driven organization that focuses on the field of healthcare quality. We work with a broad array of healthcare professionals, in every healthcare setting, who focus on enhancing patient care delivery and improving patient outcomes while optimizing value. This work has never been more important than during the COVID-19 pandemic and NAHQ is growing quickly in response to and in anticipation of the growing value healthcare quality professionals play in the healthcare environment. We have the stability of an organization founded 40 years ago, but the drive of an organization that sees opportunity for rapid and sustained growth. We have more than doubled the size of our revenue in the last seven years and anticipate doubling again in the next five years. We are expanding our product offering into new markets domestically and globally. Our staff come from world-class operations, and we harness data and technology to serve our constituents. Strong candidates who thrive in an innovative and optimistic workplace will find their place at NAHQ. Work with us to make a difference in healthcare quality.

The Director of Marketing is responsible for the development and execution of NAHQ's strategic integrated marketing and communications plan that promotes NAHQ products, services, and events. This includes the management of the marketing and communications programs for membership, certification, events, and education products sold to both individuals and corporations across the continuum of healthcare. This position relies heavily on all forms of digital marketing for NAHQ products, services, and events, with a sound understanding of traditional marketing. This role supports the CEO and Vice President, Organizational Workforce Solutions with responsibility for all NAHQ product marketing and content strategy (videos, photos, emails, LinkedIn, Facebook, webinars, podcasts, etc.) including oversight of development, design, production and distribution for products/services that target individuals and organizations. The role drives greater awareness and engagement in NAHQ programs by managing the association's primary website, NAHQ.org, and managing the digital advertising program promoting products, services, and events. This position will interact with all levels of management and work very closely with all NAHQ departments and staff.

Responsibilities

  • Develop, manage, advise, and execute strategic, integrated marketing plans for all NAHQ departments in cooperation with product line owners, the NAHQ Intelligence team (research and analytics), and sales.
  • Recommend and advise departments on new tactics to promote greater member and industry engagement and lead generation and sales through marketing activities.
  • Lead efforts to reach new markets and increase market share for existing NAHQ products and services as well as launching new products with go to market strategies.
  • Collaborate with the leadership team to develop and execute against a comprehensive integrated marketing strategy.
  • Serve as managing editor for NAHQ.org, including the creation and review of content for the website.
  • Manage email campaigns and all digital marketing, including digital advertising for all NAHQ products, service, and events.
  • Oversee media and creative for all advertising, including print, digital display, search, and paid social advertising.
  • Develop digital display and paid search advertising plans and creative to drive lead generation and event registration, ensuring high ROI and low cost-per-acquisition.
  • Ensure that all creative supports association brand and strategy, as well as product/service strategic and revenue goals.
  • Create additional digital engagement opportunities around all NAHQ events.
  • Manage NAHQ presence at tradeshows including booth design and all collateral materials to maximize NAHQ presence, sales leads and member/CPHQ engagement.
  • Responsible for content strategy (video, photo, text, and social cards) for all NAHQ digital platforms.
  • Manage and produce webinars and podcasts to promote NAHQ products and services and generate sales leads.
  • Develop or review infographics, presentations, and other marketing materials that help the Association do a better job engaging members, CPHQs and the healthcare industry in NAHQ's mission.
  • Collaborate on NAHQ's communications strategy with the Director of Membership/Media/Brand, including NAHQ member and stakeholder communications, business communications and public relations efforts to generate significant earned media for NAHQ.
  • Manage NAHQ social media channels, including Twitter, Facebook, LinkedIn, YouTube, Vimeo, and Instagram with assistance from communications professionals.
  • Achieve cross-functional alignment/understanding across multiple stakeholders regarding strategy and direction.
  • Study and analyze marketing results and other analytics to determine most efficient spend of NAHQ resources to grow sales leads, sales and engagement and report on regularly.
  • Manage internal marketing team and external agencies.


  • Bachelor's degree in marketing or related field required.
  • 10 plus years of healthcare experience preferred.
  • Prior management experience of at least one direct report.
  • This position requires working knowledge of marketing and advertising disciplines (with an emphasis on digital marketing, social media advertising, inbound marketing for lead generation, drafting and executing marketing plans and strategies to meet business objectives), Communications and Public Relations.
  • Excellent written and oral communication skills, including ability to write and edit content for all audience levels and channels.
  • Outstanding collaboration and client service management skills.
  • Cross-functional team participation and program development/project management skills.
  • Self-drive to achieve goals and high energy level are essential.
  • Adaptability: Demonstrate a willingness to be flexible, versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency.
  • Professionalism: Good judgment, ability to interact with all levels of staff, vendors and customers using appropriate demeanor, appearance and high-level of confidence. Demonstrates honesty, integrity, and authenticity at all times.
  • Commitment to company values and culture.

NAHQ understands the importance of recognizing diverse racial and gender experiences in healthcare. This is an important part of our foundational Healthcare Quality Competencies FrameworkTM highlighted in population health concerns. We value the contribution of multiple experiences and perspectives and understand the value of growing and retaining a diverse workforce. NAHQ is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.





PI160673433

Posted: 2022-01-11 Expires: 2022-02-12

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Director of Marketing

National Association for Healthcare Quality
Chicago, IL 60631

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