12 days old

Director, Influencer Marketing & Paid Social

Miami, FL 33128
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Job Title: Director, Influencer Marketing & Paid Social
Position Summary: Reporting to the Vice President to support the management and expansion of the Valassis influencer and paid social businesses.
Leading revenue and pipeline generation - in partnership with enterprise sales teams and overseeing a Social Strategy Manager via client strategies that optimize business unit profitability and client ROI;
Oversee and support the execution of client programs end-to-end from concept (proposal and creative/social strategy) to campaign kick-off to final delivery. You will support a team of influencer success managers on campaign delivery; establishing and leading operational efficiencies to ensure maximum product and team productivity.
Provide manager approval when needed for but not limited to:
  • Influencer SOW (Scope Of Work) documents
  • Influencer contract negotiation
  • Influencer selection
  • Influencer payment margins and approving any payment increases in the day-to-day.
  • Oversee content editing and copy review for final approval.
  • Give approval on final wrap reports to clients.
  • IO approvals
  • Billing Approval
As Director, you will support the Vice President in owning the go-to-market strategy for our business and leading cross-functional internal teams to drive client awareness and adoption. You will collaborate with cross-functional teams and leaders such as Product Management, Operations, Marketing, Sales, and Business Development to develop and enhance unique value propositions that advance Valassis competitive position in the market, and work closely with Media Solutions & Strategy to streamline inefficiencies, integrate across products, and strategically grow the influencer and social products within the overarching Valassis product suite and roadmap.
You will be a business and product subject matter expert, responsible for communicating compelling narratives to internal and external audiences, and nurture relationships that propel the business units in the market.
You will think big and develop strategic campaigns, deliver innovative, best-in-class social programs, create processes and set benchmarks to measure success.
Experience / Skills / Abilities:
  • A confident and dynamic leader who is comfortable driving strategy in fast-paced environments.
  • Demonstrated ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making.
  • Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously.
  • Energetic self-starter with excellent writing, communication, and presentation skills to formulate and articulate value points to internal & external Valassis Digital teams.
  • Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer / social space and the ability to quickly learn about new technologies and platforms.
  • Successfully managed and grown teams in a rapidly growing environment.

Posted: 2020-10-08 Expires: 2020-11-08

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Director, Influencer Marketing & Paid Social

Miami, FL 33128

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