17 days old

Director, Digital Marketing Strategy

Discovery Inc
New York, NY 10012
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  • Job Code
    138149733
Discovery Inc

Location: New York, NY, United States, 10012
Req ID: 1763

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

About Discovery

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel. Available in 220 countries and territories and 50 languages, Discovery reaches viewers on all screens and services, from free-to-air and pay-TV channels, to digital streaming services, to social and mobile-first content. Discovery delivers over 8,000 hours of original programming each year.

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.
In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

About Us

Discovery's Digital group is a well-funded start-up within Discovery Inc. We are fast, nimble, and have fun developing innovative and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and every day utility. As content creators across the digital ecosystem, we leverage our technology to create immersive viewing and interactive experiences. We tell engaging stories to millions of viewers across the Internet every day, and bring new interactive experiences to life to entertain and improve the lives of our customers.

Position Summary

Discovery is looking for an expert and well-rounded Director, Digital Marketing Strategy for the new Magnolia Network, a joint venture partnership between Discovery, Inc. and Chip and Joanna Gaines. As Director, Digital Marketing Strategy you will be a leader on a team owning the overall marketing strategy, budget and core KPIs for Magnolia Network content across multiple distribution platforms. You will ensure that the teams you work with proceed smoothly from ideation through to release. This role will be responsible for driving subscriptions to the upcoming Magnolia direct-to-consumer product, as well as viewership of Magnolia Network content on Discovery+, linear TV, and other distribution vehicles.

Responsibilities

Lead execution of digital marketing campaigns on behalf of Magnolia Network programming across all digital platforms
Partner with internal Discovery teams to promote Magnolia Network content across other company assets including Discovery+
Develop marketing partnerships and oversee merchandising with distribution platform partners (i.e., Roku, Apple, Amazon, Google)
Collaborate with Analytics, Research and IT teams to develop core KPIs and reporting dashboards that drive the business.
Identify trends and key insights that continually improve customer acquisition, conversion and engagement rates
Proactively identify marketing opportunities and challenges while offering strategic solutions
Drive continuous innovation in digital marketing, including testing methodology, measurement, creative, marketing automation tools.

Qualifications

7+ years of experience in digital marketing, preferably in the entertainment industry

Proven track record with a variety of successful subscribers delivered across multiple platforms, screens and ecosystems with experience in high profile multifaceted business.

Experience working in direct-to-consumer or subscription business

Experience marketing media or content

Familiarity with both subscription- and advertising-based business models would be ideal

Strong understanding of, and strong success in, a business focused on the implementation of consumer acquisition and/or retention marketing tactics and plans

Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies

Experience managing a CRM and data system to enhance a subscriber base

Proven responsibility for driving significant revenue impact

Self-starter who thrives in a fast-paced, dynamic start-up environment.

Ability to project manage/prioritize multiple projects simultaneous

Meticulous attention to detail & strong organization skills.

Excellent written and verbal communication skills.

Graduate degree preferred

Must have the legal right to work in the United States

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law
Pay Transparency Policy Statement
California Job Applicant Privacy Policy

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.






PI138149733

Posted: 2021-06-01 Expires: 2021-07-03

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Director, Digital Marketing Strategy

Discovery Inc
New York, NY 10012

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