12 days old

Digital Marketing Specialist

Smithbucklin
Old Lyme, CT 06371
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  • Job Code
    160812935

The France Foundation is searching for a highly organized, energetic, and innovative Digital Marketing Specialist to join our amazing team. You will market the organization within our community and work with our project teams to make the marketing and promotional plans for both live and online medical educational activities come to life.

The France Foundation is an award-winning medical education company and a wholly-owned subsidiary of SmithBucklin. For more than 20 years, we have been trailblazers in developing innovative educational activities for the healthcare team. We are leaders in the area of certified continuing education for health professionals including physicians (ACCME), pharmacists (ACPE), and nurses. At the end of the day, we know our efforts and hard work directly impact improved patient care this is the driver for what we do at The France Foundation.

We are a progressive company looking for a strategic forward-thinking candidate to help continue the growth of our company. You will have the opportunity to join a dedicated group of individuals who are leaders in the area of certified continuing education for health professionals.

When you think about your strengths, do these characteristics describe you?

  • I'm organized and have great attention to detail
  • I have great communication skills and enjoy collaborating with others
  • I enjoy strategic thinking and problem solving
  • I have a drive for innovation and always upping the bar
  • Being tied to work that directly impacts the health of patients is very rewarding

If so, welcome to our team!

Responsibilities Corporate Marketing

The Digital Marketing Specialist will be responsible for our corporate marketing. This includes:

  • Creates and executes new marketing strategy to raise brand awareness
  • Designs and implements tactics that competitively position the organization
  • Develops targeted marketing plan with a consistent image, marketing voice, and brand
  • Writes Press Releases and news stories and facilitates through corporate media and our website
  • Works with Creative and Interactive to develop marketing collateral including, but not limited to videos, animations, presentations, posters, photos, social media campaigns, and newsletters
  • Collaborates with Interactive and Creative for campaign implementation and execution (i.e., paid search, SEO, email, SMS, etc.)
  • Completes other projects and duties as assigned

Responsibilities Education Activity Marketing

The Digital Marketing Specialist will be responsible for our medical education activity marketing. This includes:

  • Partners with team members to design and implement marketing campaigns for both live and online educational activities to achieve targeted audience and goals in grants
  • Manages distribution and advertising partners including copy writing, contracting, payment, and monitoring
  • Identifies new strategies in marketing both live and online education
  • Develops and integrates marketing campaigns into our websites, newsletters, and any other avenues for promotion including videos, animations, posters, ads, eblasts, social media campaigns, newsletters and direct mail
  • Collaborates with Interactive and Creative for campaign implementation and execution (i.e., paid search, SEO, email, SMS, etc.)
  • Ensures compliance with required design standards and trademarked assets
  • Completes other projects and duties as assigned


Qualifications

  • Bachelor's degree in marketing or related field is required along with a minimum of 3-5 years of marketing experience. Experience in the health care field preferred
  • Computer proficiency in Microsoft Office applications, Internet and web applications
  • Ability to analyze ROI measurements, develop metrics to assess and optimize ROI
  • Excellent verbal/written communication skills are essential
  • In-depth knowledge of marketing tactics and platforms
  • Understanding of web site management / digital creative experience
  • High level of independent work ability
  • Full-Time (37.5 hours per week)




PI160812935

Posted: 2022-01-13 Expires: 2022-02-14

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Digital Marketing Specialist

Smithbucklin
Old Lyme, CT 06371

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