1+ months

Digital Marketing Specialist

Grubb Properties
Charlotte, NC 28209
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  • Job Code
    129295754

Job Description

TITLE: Digital Marketing Specialist

CLASSIFICATION: Full-time

DEPARTMENT: Corporate Marketing

REPORTS TO: Head of Corporate Communications

Position Summary:

Digital marketing specialist will handle our digital channels targeted at real estate investors and be the expert voice on all things digital. This role is responsible for helping to create and manage content for the Investor Services business, oversee regular and ad hoc postings on all channels, and to create and innovate ideas for raising traffic to help develop beneficial investor relationships. The digital marketing manager will develop, execute, analyze, and optimize lead generation programs via our digital platforms.

Essential Duties and Responsibilities:

  • Manage day-to-day operations for all Corporate and Investment focused digital marketing
  • Manage corporate website updates in Craft CMS, track user engagement, and recommend strategies, innovations and updates for improvement and keeping the platform current
  • Manage external vendors, such as webinar vendors
  • Conduct a formal review and refresh of LinkedIn and other social channels
  • Brainstorm new and creative growth strategies
  • Help to develop and implement multi-faceted customer acquisition strategies across owned and earned channels
  • Support customer growth by managing campaigns to focus on demand generation from conception, planning, execution, and launch to post-launch analysis
  • Participate in building a robust data analytics model to track campaign and channel success and use selected tool to optimize and track campaign and channel success
  • Continuously improve campaigns and operational activities by leveraging industry best practices and new techniques, as well as keeping an eye on competitor advances
  • Help to manage the Intranet (Microsoft SharePoint) for the Marketing, Communications and Digital team with twice-monthly updates and folder management
  • Work on e-mail marketing, SEO of web and digital content, management of valuable content for users, conversion optimization, paid advertising, and funnel management
  • Be the expert voice for all things digital

Knowledge/Critical Skills:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelors Degree required; in related discipline preferred
  • One to three years of digital marketing experience, working across multiple platforms
  • Experience managing company social media platforms like LinkedIn, YouTube, etc.
  • Experience in data analytics and performance reporting
  • The ideal candidate will have experience in B2B product/services environments that market heavily through digital channels
  • Proven experience working with industry tools and analytics packages such as Google Analytics, CMS systems (Craft CMS a plus), email marketing platforms, marketing automation, user segmentation, CRM tools and SEO
  • Skilled in MS Office, including SharePoint
  • Exceptional verbal and written communications skills
  • Ability to work cooperatively, efficiently and cross-functionally
  • Ability to successfully prioritize and manage multiple projects simultaneously
  • They will have a passion for all things digital and possess an entrepreneurial spirit.
  • Results-oriented, driven to succeed
  • Flexible and adaptive

Physical Demands/Environmental Factors:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to work remotely or in an office setting
  • Works under moderate supervision
  • Frequently moves about to coordinate work
  • Occasionally walks, climbs stairs, visually inspects

Critical features of this job are described under the previous headings. They may be subject to change at any time due to reasonable accommodation or other reasons. This job description does not list all the duties of the job. You may be asked by supervisors to perform other non-essential assignments and duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.

MANAGEMENT HAS THE RIGHT TO REVISE THIS JOB DESCRIPTION AT ANY TIME. THE JOB DESCRIPTION IS NOT A CONTRACT FOR EMPLOYMENT, AND EITHER YOU OR THE EMPLOYER MAY TERMINATE EMPLOYMENT AT ANY TIME, FOR ANY REASON, WITH OR WITHOUT NOTICE.



PI129295754
Posted: 2021-01-25 Expires: 2021-02-26

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Digital Marketing Specialist

Grubb Properties
Charlotte, NC 28209

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