27 days old

Customer Marketing Manager

Lytx, Inc.
San Diego, CA 92121
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  • Job Code
    124361468



Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Customer Marketing Manager
Office - San Diego, CA

Full time
R-1066

Innovation Lives Here

You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.

Why Lytx:

You naturally look at a business through the customer's eyes. You prefer having leeway to make smart decisions over just repeating what has always been done in the past. You'd rather have a chance to make your own impact than be an order taker. And you love being part of a good team.

As the first Customer Marketing Manager at Lytx focused specifically on our Small and Medium size customers, you will get to do exactly that.

You'll Get To:
  • Create customer marketing strategies that lead to successful onboarding and engagement, upsell, cross-sell, and eventually loyalty in service to maximizing customer lifetime value and NPS
  • Partner cross-functionally to develop, execute, and measure marketing programs that support these strategies
  • Develop segmentations and behavioral predictors that identify customers who may be at risk for churning, as well as the key inflection points in the customer journey where we can take action to impact churn rates
  • Identify customers and situations that can be addressed with low-touch programs versus those that deserve higher-touch or white-glove treatment
  • Generate content and create the automations that ensure our customers are informed, seeing value in our products, and aware of any offers or promotions that might benefit them
  • Drive and/or partner on customer referral programs that turn happy customers into new business opportunities
  • Collaborate with our Marketing Analytics partners to measure the impact of tactics and programs, and identify opportunities for improvement
  • Perform other duties as assigned.


What You'll Need:
  • 7+ years of marketing experience, with at least 2 years in a customer marketing role focused on driving retention programs
  • B2B experience is required, ideally working with small- and mid-sized companies
  • Strong analytical and critical-thinking skills required. You must be adept at using data to draw strategic conclusions, even if you aren't the one crunching all of the data yourself.
  • Proficiency working with Salesforce is a strong plus
  • A growth mindset, mental and emotional flexibility, and a sense of humor (please).
  • The ability to balance the speed and uncertainty of a start-up with the best practices of a mature, world-class organization.
  • A love of finding better ways of doing things, rather than sticking with what people have always done in the past
  • The ability to work exceptionally well cross-functionally, whether that be with other Marketers, Sales Teams, Customer Success, Product Management, etc.
  • Bachelor's degree in marketing or related field, or equivalent experience required


____________

Lytx is powered by cutting-edge technology and Happy People. You want to use your powers for good, and that's exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.



PI124361468
Posted: 2020-10-02 Expires: 2020-11-03

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Customer Marketing Manager

Lytx, Inc.
San Diego, CA 92121

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