25 days old

Coordinator-Media Strategy & Analytics

Discovery Communications
New York, NY 10001
Apply Now
Apply on the Company Site
  • Job Code
    112388072
Discovery Communications


Coordinator-Media Strategy & Analytics

US-NY-New York City

Job ID: 23770
Type: Company Employee Full-Time
# of Openings: 1
Category: Marketing & Communications
US-NY-New York City

Overview

The Coordinator, Media Strategy & Analytics will be responsible for the planning and execution of promotion across on-air, TVE and VOD platforms for assigned network(s). Responsibilities include the scheduling of promos and graphics (owned assets and cross promotion) as well as data analysis. The Coordinator will work with the media and marketing teams to ensure executions are flawless and that promotion is scheduled based on agreed upon strategies. This position reports to the Director, Media Strategy & Analytics within the Media Strategy & Analytics department.



Responsibilities

1. Schedule promos and graphics using on-air optimizer, traffic system and digital ad server.
2. Compile data and develop post reports to analyze the effectiveness of campaigns
3. Work as liaison with Media Asset team on asset request and management
4. Assist in live events at the broadcast center as needed
5. Communicate with the Broadcast Center to address all on-air promo and graphic discrepancies during business hours and off hours



Qualifications

* 1-2 years experience of marketing and advertising or related experience. Media planning and/or experience with media analytics a plus. Must have fundamental broadcast marketing subject matter expertise.
* Self-starter, highly motivated, who takes initiative and has a positive demeanor, is an excellent collaborator and communicator. Strong team player, high level of attention to detail, able to juggle multiple assignments simultaneously. Must be able to communicate in an effective, concise, persuasive, articulate, and confident manner.
* Teamwork – Must show an ability to understand the media strategy and marketing process and be able to work efficiently and effectively with partners as directed by senior team members.
* College Degree Required – Emphasis in Marketing and/or Media Strategy a plus
* Working knowledge of Microsoft Word, Excel and PowerPoint a plus
* Basic knowledge of media databases, including (but not limited to) Gabriel/GIS, GriPit, and PDS
* Must have the legal right to work in the United States

New York City, New York, NYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

PI112388072

<b>Discovery Communications</b><br/><br/><br/><b>Coordinator-Media Strategy & Analytics</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 23770<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Marketing & Communications<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">The Coordinator, Media Strategy & Analytics will be responsible for the planning and execution of promotion across on-air, TVE and VOD platforms for assigned network(s). Responsibilities include the scheduling of promos and graphics (owned assets and cross promotion) as well as data analysis. The Coordinator will work with the media and marketing teams to ensure executions are flawless and that promotion is scheduled based on agreed upon strategies. This position reports to the Director, Media Strategy & Analytics within the Media Strategy & Analytics department.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Schedule promos and graphics using on-air optimizer, traffic system and digital ad server.<br />2. Compile data and develop post reports to analyze the effectiveness of campaigns<br />3. Work as liaison with Media Asset team on asset request and management <br />4. Assist in live events at the broadcast center as needed<br />5. Communicate with the Broadcast Center to address all on-air promo and graphic discrepancies during business hours and off hours</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 1-2 years experience of marketing and advertising or related experience. Media planning and/or experience with media analytics a plus. Must have fundamental broadcast marketing subject matter expertise. <br />* Self-starter, highly motivated, who takes initiative and has a positive demeanor, is an excellent collaborator and communicator. Strong team player, high level of attention to detail, able to juggle multiple assignments simultaneously. Must be able to communicate in an effective, concise, persuasive, articulate, and confident manner.<br />* Teamwork Must show an ability to understand the media strategy and marketing process and be able to work efficiently and effectively with partners as directed by senior team members.<br />* College Degree Required Emphasis in Marketing and/or Media Strategy a plus<br />* Working knowledge of Microsoft Word, Excel and PowerPoint a plus<br />* Basic knowledge of media databases, including (but not limited to) Gabriel/GIS, GriPit, and PDS<br />* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a> <br><br <img src="https://analytics.click2apply.net/v/j7n4l6F8OxNLhRZ6uJXwD"> <p>PI112388072</p>
Posted: 2019-07-30 Expires: 2019-08-31

Job Opportunities

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Coordinator-Media Strategy & Analytics

Discovery Communications
New York, NY 10001

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast