27 days old

Business Development Associate

Capitol Broadcasting Company
Raleigh, NC 27606
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Capitol Broadcasting Company is seeking a Business Development Associate for our WRAL and FOX50 sales teams. You will cultivate new clients while developing relationships with existing business. The business development associate will create market research, craft advertising and marketing campaigns, coordinate non-traditional projects, and identify new business opportunities. Your work within the sales department will provide you with a comprehensive understanding of local media sales.

The successful applicant will be resourceful, organized, motivated to increase sales, and look for creative ways to market our products. In this developmental role, you will be tasked with growing your media sales knowledge and skills. As such, a background in media or marketing is strongly desirable.


  • Respond to client requests as directed by Account and Sales Managers
  • Create and revise local, national, regional, and political sales orders
  • Develop a strong opportunity pipeline through prospecting and networking
  • Autonomously steward your list through account management best practices and relationship development
  • Develop and implement sales strategies, client service plans, and analyzing sales data to enhance client marketing strategies
  • Build strong, trusting relationships with clients that are led by service
  • Assist with drafting marketing campaigns, sales pitches presentations, research materials, and other documents as required
  • Ability to manage multiple projects concurrently and meet deadlines

The ideal candidate can manage a high volume of requests while remaining professional when interacting with clients. A candidate with excellent organizational, time management and enterprising skills will stand out and one with a curious mind and a drive to solve problems will excel!


  • Verbal, written, and interpersonal communication skills
  • Ability to learn quickly and apply knowledge
  • Attention to detail and the ability to self-audit
  • Ability to prioritize multiple tasks and deadlines
  • Strong customer service skills
  • Comfort with the Microsoft Office suite
  • Comfort with virtual meetings and presentations
  • Strong data-entry skills
  • Background in media sales or marketing is preferred

A pre-employment drug screening is required. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.


Posted: 2021-05-19 Expires: 2021-06-20

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Business Development Associate

Capitol Broadcasting Company
Raleigh, NC 27606

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