20 days old

Brand & Growth Lead

Discovery Inc
Mumbai, MH 400051
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  • Job Code
    160455081
Discovery Inc

Location: Mumbai, Maharashtra, India,
Req ID: 31117

Overview

ABOUT DISCOVERY

Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of super-fans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world.

Available in 230 countries and territories and 50 languages, Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world, reaching over 3 Billion viewers on all screens including TV, Digital and Mobile.

Discovery is a platform innovator evolving to become a direct-to-consumer leader to reaching viewers across all screens through TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Spoon University and Genius Kitchen as well as Group Nine Media, which is home to brands including The Dodo, NowThis, Thrillist and Seeker.

Discoverys portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery also has a strong portfolio of free-to-air channels across Europe making it a leading broadcaster in a number of countries, including Norway, Sweden, Italy, Poland, Germany and the UK.

As a purpose-driven company, we are dedicated to not only entertaining but inspiring. For 30 years we have told stories that entertain, inspire and enlighten our viewers around the world, about the world. But our work doesnt stop there. We are committed to making the world a better place by leveraging our market-leading global platform, and by extending the reach and influence of like-minded organizations and causes. We also are dedicated to employee volunteerism across the globe.

ABOUT DISCOVERY INDIA:

Discovery India, the countrys leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country.

Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP).

Responsibilities

  • Lead overall content marketing strategy for the business including marketing approach, target audience, positioning, and flawless execution of our content marketing campaigns from conception to launch for discovery+ and tv channels
  • Develop clutter-breaking, relevant and delightful marketing campaigns for new content launches working closely with content partners, internal content, creative and broader marketing teams
  • String together various marketing efforts across channels and platforms into one unified vision that is authentic and seamless
  • Effectively direct and manage the development of multiple campaigns in parallel across languages and genres
  • Lead ATL media planning

Qualifications

  • 12+ years of work experience
  • Brand enthusiast and consumer centric mindset
  • Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, collateral, and more), marketing effectiveness/ROI, new product/business development and project management
  • Direct experience in the consumer discipline, direct marketing, consumer promotion, and entertainment industry is a plus
  • Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required
  • Strong design sense and creative execution skills
  • Impeccable grammar and writing skills with a good grasp of brand tonality
  • Ability to manage multiple campaigns and creative ideas with demanding timelines in a fast-paced content companies environment
  • Strong communication and interpersonal skills, as the role involves working effectively with multiple internal teams and agency partners
  • Must be a highly organized, detail-conscious
  • Strong analytical and quantitative skillset
  • Exceptional written and verbal communication and presentation skills
  • Performer in a high pressure and dynamic environment







PI160455081

Posted: 2022-01-08 Expires: 2022-02-09

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Brand & Growth Lead

Discovery Inc
Mumbai, MH 400051

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