16 days old

Associate Marketing Manager (Toronto)

Oxford University Press
Toronto, ON M3C 0H5
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  • Job Code
    187144122

Oxford University Press

Product/Brand Marketing

Posted: July 28, 2022
Full-Time
Toronto, CAN

We are the worlds largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

To create and manage the marketing strategy for the Canadian publishing program. To track, measure, and increase the revenue of local titles through multi-channel marketing campaigns, sales enablement programmes, market and discipline analysis, close collaboration with other HE functions to achieve key title, list and regional sales goals. To oversee import titles and make recommendations to market viability to product teams.
  • Creates marketing plans, sets spending budget & establishes KPIs for publishing program within Canada. Analyses engagement with adopters across key disciplines to ensure that the balance of activity is right.
  • Plans individual campaign elements on a rolling basis, reviews performance against ROI analysis in order that future plans can be adapted accordingly.
  • Aligns priorities with sales teams to deliver joined-up customer-focused campaigns.
  • Leads in planning & delivery for product presentations at sales conferences in order that key titles & programmes are appropriately profiled.
  • Enhances sales activity by calling on campus around key disciplines and products in order that key title adoption and sales targets are met.
  • Represents regional customers and users in product strategy in order that future products and programmes meet customer needs.
  • Uses and supports market research and insight in order that marketing activities best correspond to customer profiles and needs.
  • Develops content strategies for discipline pages on the HE-specific web pages so that they deliver to customers the most appropriate content.
  • Creates an annual discipline and regional conference attendance plan, making prioritisation decisions as necessary, in order that conference spend is aligned to list priorities.


ABOUT YOU
  • Relevant work experience in marketing, publishing or sales environments, ideally within education or EdTech companies
  • Understanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for instructors.
  • Preferred experience with range of marketing tools, for example, Marketing Cloud, or similar programs.
  • Excellent communication and interpersonal skills.
  • Highly analytical with the ability to interpret complex data into compelling insights.
  • Ability to assess priorities and balance resources across a list of products
  • Proven ability to establish collaborative partnerships with internal stakeholders.
  • High degree of literacy and presentation skills


Position Location: This position is hybrid out of Toronto, Ontario

GJC Level: I4 (for internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)





PI187144122

Posted: 2022-07-29 Expires: 2022-08-30

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Associate Marketing Manager (Toronto)

Oxford University Press
Toronto, ON M3C 0H5

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