1+ months

Associate Director, Social Media

Bentley University
Waltham, MA 02452
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Bentley University

Job Description Summary
Do you love using social media to tell stories and create an unforgettable brand identity? Bentley University is hiring a Social Media Associate Director to shape its social media strategy, build online audiences, coordinate the university's social media accounts and update social channels on a daily basis. The ideal candidate has held a similar role at a well-established brand and enjoys developing and executing social media campaigns, identifying opportunities for engaging with and growing audiences, and advising senior executives, student interns and other in-house practitioners in social media best practices.

Essential Duties
  • Serve as the university's brand voice across multiple social media channels, conveying a positive, lively, upbeat view of life at Bentley for current students, prospective students and families, alumni, media and other audiences.
  • With the team, identify the goals of a campaign and be able to recommend the correct social media channels and tactics to achieve those goals.
  • Create and schedule content to multiple university social media channels including Instagram, Twitter, LinkedIn, Facebook and TikTok to increase interest and engagement among Bentley's online audiences and grow those audiences.
  • Work closely with writers, photographers, videographers and other content producers in a collaborative, team-first way to produce multi-media content for social channels including engaging photos, videos, graphics and infographics.
  • Understand the differences among the university's social media channels, including which of our audiences "live" on each, and combine this with your understanding of the type and frequency of content best-suited for each channel to customize content across them.
  • Serve as an advisor to social media users across Bentley, helping the community to coordinate responses to university, national or world events. Provide advice to users on which social media platforms to use, the type and frequency of content, and other social media best practices.
  • Use SproutSocial, Google Analytics or social media channels' native measurement tools to set campaign goals, gauge the effectiveness of campaigns, and recommend new approaches as needed to reach those goals.
  • Manage and lead two to four student interns to help cover on-campus events and illustrate the liveliness of life at Bentley. Identify opportunities for creative content that appeals to our target audiences, especially current and prospective students, while showing the authentic Bentley student experience.
  • Keep up to date on changing social media best practices to keep Bentley's social media platforms ahead of the curve, including attending conferences and growing a network of other social media contacts. Research and recommend new things to try that will keep Bentley's social media innovative and forward-leaning.
  • Assist senior leadership in crisis communications messaging on social media when appropriate.

Minimum Qualifications
  • Bachelor's degree and 5 years of related work experience OR high school diploma/GED equivalent and 7 years related work experience.
  • Strong writing and editing skills.
  • Working knowledge of SproutSocial, Google Analytics and social media platforms' own measurement analytics.
  • Ability to build relationships with people across the university, including students and colleagues from other departments, to tell their stories and showcase life on campus.
  • Ability to work closely in a team setting, including at least part of the time on the Bentley campus, work with others, and contribute to a positive work culture.
  • Flexibility to work occasional nights or weekends to manage social situations as needed.

Preferred Qualifications
  • Experience in photography and videography to take photos / video as needed to accompany social posts.
  • Knowledge of Canva, Photoshop or other content creation tools.

Work Environment
  • Typical office setting with extensive computer work.
  • Ability to travel to various sites and locations around campus.

Bentley University requires references checks and may conduct other pre-employment screening.


Bentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.

Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.


Posted: 2022-07-14 Expires: 2022-08-15

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Associate Director, Social Media

Bentley University
Waltham, MA 02452

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