13 days old

Assistant Manager Content Marketing

Discovery Inc
Mumbai, MH 400051
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Discovery Inc

Location: Mumbai, Maharashtra, India,
Req ID: 30026


To develop a product/s strategy with the aim to reach, entertain and engage the millennial consumer, in a converged media landscape. As a product marketing manager, you will be managing a group of channels and will take part in creating a complete product experience across linear television and digital platforms.

You will drive the product/s positioning, develop external communications strategies, build product and programme engagement, ratings and promotional buzz.

You will also work with teams across ad and affiliate sales, content & production teams, on-air promotions, digital, product communications, research and insights and participate to develop an audience acquisition strategy and increase channel share, subscription and engagement.

This role requires a combination of strategic and innovative mind-set with intensive operational and execution capability. This is a position for someone who is always looking to think beyond the norm, has a collaborative spirit, and a zeal to outperform.


  • Drive brand communication and marketing for Discovery, Animal Planet, TLC, Eurosport and a vertical of discovery+ original shows across different media vehicles ATL, Digital, On-ground, Partnerships, Barters etc
  • Develop breakthrough integrated marketing strategies and promotion concepts for series, specials, and key genres that support the product/s and key target insight.
  • Work on existing brand properties as well as design new marketing initiatives or partnerships that enable exponential subscriber growth and brand building
  • Work with design and production teams to manage creative communication across partners platforms and in-app promotions
  • Manage internal, agency and other external relationships to run campaigns across platforms and mediums
  • Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
  • Work with internal and external teams and agencies to identify and prioritize requirements for product growth roadmap
  • Develop off-network promotion, media strategy and execution for key network initiatives
  • Initiate/use consumer research to identify audience targets and relevant insights for positioning strategy and creative brief
  • Brief internal and external creative teams to provide collateral material, off air creative, etc. that supports marketing and brand strategy
  • Drive on ground consumer connect activities to create consumer awareness and subsequent conversion to subscription
  • Planning and execution for all market activation initiatives
  • Understand consumption trends, customer research and continuously evaluate competition and build counter plans
  • Prepare Product/Roadshow/Monthly presentations for Revenue Teams and drive ad sales trade as and when needed
  • Lead vendors and agencies to partner in the development and execution of creative strategies across platforms
  • Own day-to-day communications to efficiently deploy campaigns
  • Budget management


  • 5-7 years of work experience
  • Brand enthusiast and consumer centric mindset
  • Proficiency with digital marketing, working in a dynamic landscape
  • Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, collateral, and more), marketing effectiveness/ROI, new product/business development and project management
  • Direct experience in the consumer discipline, direct marketing, consumer promotion, and entertainment industry is a plus
  • Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required
  • Collaborative working style
  • Strong design sense and creative execution skills
  • Impeccable grammar and writing skills with a good grasp of brand tonality
  • Ability to manage multiple campaigns and creative ideas with demanding timelines in a fast-paced content companies environment
  • Strong communication and interpersonal skills, as the role involves working effectively with multiple internal teams and agency partners
  • High on energy and innovation
  • Must be a highly organized, detail-conscious
  • Strong analytical and quantitative skillset
  • Exceptional written and verbal communication and presentation skills
  • Performer in a high pressure and dynamic environment


Posted: 2021-10-08 Expires: 2021-11-09

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Assistant Manager Content Marketing

Discovery Inc
Mumbai, MH 400051

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