23 days old

Advanced Analytics Strategist

Discovery Inc
New York, NY 10036
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  • Job Code
    138148123
Discovery Inc

Location: New York, NY, United States, 10036
Req ID: 3026

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

Join Discovery's Advanced Analytics team whose mission is to be the best in class advanced TV team in the marketplace. It is our priority to be the experts on the use of advanced data for targeting and attribution. The analytics team is responsible for development and execution of cross-platform marketing programs built using advanced advertising techniques and created for National Advertisers across the entire Discovery portfolio, including our digital entities Discovery Go and Discovery+. This role will also have an opportunity to work on key initiatives across US networks which include: HGTV, ID, Animal Planet, DIY Network, Food Network, TLC, OWN, Cooking Channel, Discovery Channel, Travel Channel, Science & Motor Trend Network. This is a team of doers that empowers one another, approaches projects with optimism and purpose and challenges the status quo. We are seeking strategic visionaries, thinkers, and TV/digital lovers who want to be a part of crafting the future of television and entertainment.

Responsibilities

Provide Ad Sales support alongside Manager, Advanced Analytics for advanced targeting and post campaign analytics for all Discovery Engage clients (for TV and digital)
Partner with Manager, Advanced Analytics and Ad Sales linear and digital teams to provide sound guidance to clients and agencies on advanced targeting data sources and methodologies; enable targets for planning team and optimization
Assist in preparing the presentation of post-campaign results and insights grounded in campaign strategy and effectively "tell a story" with data for Ad Sales and advertising clients.
Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position Discovery ad products and services to clients
Support the Manager, Advanced Analytics in external partner delivery timelines and operational workflows; review and QA incoming data sources to ensure they meet the requirements and are accurate
Keep abreast of the rapidly evolving technologies and analytical methods in TV, mobile, and digital spaces with a thorough understanding of the media and advertising ecosystem and its key players

Requirements

BA/BS degree; concentration in business/marketing/advertising/communications preferred
1-2 years professional experience in media and/or advertising. Experience in TV or digital analytics and attribution a plus
Understanding of data and measurement solutions within the advertising field, both on the buy and sell sides, including familiarity with 3rd party data providers
Proficient in excel and data/analytical related programs or dashboards
Ability to solve open-ended problems and drive them to completion
Highly self-motivated and entrepreneurial spirit
Presentation development, verbal and written communication, and interpersonal skills a must

Must have the legal right to work in the United States

Ideal candidate will have most of the following qualifications:
Experience positioning data for ad sales teams and clients; ability to "tell a story" with data
Self-starter with the capacity to deliver on deadlines, contribute new ideas, and to think outside the box
Entry level familiarity with traditional and advanced advertising operations and how ads are served and measured across media platforms, including digital
Understanding of media planning basics, media math, and major players in media space
Strong interpersonal skills with the ability to motivate, influence and work collaboratively

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law
Pay Transparency Policy Statement
California Job Applicant Privacy Policy

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.






PI138148123

Posted: 2021-06-01 Expires: 2021-07-03

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Advanced Analytics Strategist

Discovery Inc
New York, NY 10036

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